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Event Marketing Coordinator
Jersey City , NJ 07097
Posted 2 months ago
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Were hiring! This is an exciting opportunity for a data driven marketing wizard to join our growing, dynamic team, at one of the worlds most exciting news brands. In this role you will strategically support the marketing and overall business goals by driving attendees to our high caliber live events.
Applicants must have analytical experience and keen attention to detail, as both are key components to drive successful marketing across our ForbesLive business group. From insider experiences hosting the worlds leading CEOs and CMOs, to a city-wide Under 30 takeover celebrating millennial entrepreneurs, the ForbesLIVE division hosts events that are sure to impress. Our goal is to create unforgettable experiences while connecting the worlds doers in an amazing environment. Visit us online to learn more about our ForbesLIVE event line-up: https://www.forbes.com/forbes-live/about-forbeslive/
Event Marketing: Set up, manage and execute direct marketing outreach campaigns to prospect lists Assist in defining audience segments per event, ensuring effective targeting Assist in building email marketing campaigns & landing pages within our marketing automation platform, Marketo (copywriting included) Work with the Director to meet annual ForbesLive attendee and revenue goals Build registration pages for each event incl. pricing set-up, discount codes, confirmation emails etc. Work across business groups to define & execute opportunities for live marketing, audience growth & data acquisition, across multi-channels: newsletters, partners, house ads, organic and paid social Assist in maintaining event timelines, meeting schedules, and help manage marketing process from planning through approval, and stakeholder communication Collaborate and communicate with cross functional teams to ensure brand alignment and successful outcomes i.e. creative design, social, PR, content programming, production management, legal etc. Work with campaign team to infuse automation into the event marketing process including list pulls, segmentation, triggered emails, testing, etc.
Reporting & Database Management: Track and maintain event YOY analysis and weekly reporting for all events with Associate Director, Event Audience Development Assist with reporting as it relates to attribution by channel and revenue sources and use this data to optimize future event strategies Implement onsite digital surveys focused on live experience and identify future improvement opportunities Ensure accurate synchronization of Cvent and Marketo to maintain data integrity of both systems with help of database specialist
Customer Service: Help to manage multiple event mailboxes, ensure all customer inquiries are met and any issues are forwarded accordingly in a timely fashionRespond to inquiries and responses and convert prospects by email and phone accordingly. Work to create efficiencies around customer service, including integrating tools such as live chat, bots where relevant
- 1+ years experience with a marketing operations database (Marketo, Pardot, Eloqua, etc.)
- Strong Excel Experience Required (Pivot Tables, Advanced Formulas)
- Able to manage multiple projects at once, with high attention to detail
- A demonstrated team player and collaborator in an environment that fosters creativity and a culture of open and honest communication
- Rockstar Team
- Attend Exclusive Events
- Gym Reimbursement Program
- Free Snacks, Lunch, Soda & Coffee
- Comprehensive benefits package
- A week Off During December Holiday Season
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Medias brand extensions include conferences, real estate, education, financial services and technology license agreements.
Forbes is an equal opportunity employer.