Enterprise Email Marketing Specialist

About Uphold

The Web3 economy will redefine how financial value is held and transacted - with much activity shifting towards blockchain networks and digital assets.

Founded in 2013, Uphold is a Web3 financial platform that supports almost 300 digital assets and acts as Regulated Gateway to the Web3 economy.

Featuring integrations with 26 blockchain networks and a robust trading engine connected to 30 underlying venues, the platform allows users to trade 'Anything-to-Anything' while enjoying keen pricing and deep liquidity.

Uphold has completed more than 120 million transactions worth $40 billion from 10 million customers in over 150 countries.

Both people and companies need to access this exciting Web3 world, but it can be technically demanding and time-consuming.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

The opportunity

The ideal candidate for this role will have email marketing expertise AND know the crypto space well enough to also write copy. If applying for this role, please make sure your blockchain and cryptocurrency experience stands out!

The Uphold Enterprise Email Marketing Specialist will be responsible for executing email marketing campaigns. While primarily focused on the Enterprise business unit, the campaigns will target both business prospects and retail customers. The key objective of the campaigns will be: 1) to drive transactions with our fiat-to-crypto onramp product and 2) support campaigns to key sales funnel clients. For retail customers, the Uphold Enterprise email content is a mix of automated journeys and one-off messages, designed to lead our customers through the funnel and ultimately complete transactions.

What you'll be doing primarily

To be successful in this role, you'll come with a knowledge of email marketing and campaigns, promotions and incentives that drive transactions in the crypto space. We are looking for someone who can be part of the enterprise team and that comes with experience and understanding of how email and digital marketing to accomplish our business goals. We are a collaborative team and would expect the best candidate to understand the business strategy and contribute with actionable insights and plans. We want a self-starter who can take initiative and read out on the results of those initiatives. The ideal candidate will also have experience with customer.io tools or similar email marketing platforms.

Qualifications

Own full process for Enterprise and Institutional emails, including: understanding the business goals, helping set plans and campaigns through email that achieve that strategy, light copywriting, requesting approval for content, building the email in Customer.io, testing, deploying and reporting on engagement and insights.

• Build automated journeys to that will enhance funnel optimization, compel participation in incentive programs, target segmented users with specific assets and more

• Contribute to the development of segmentation strategies, including retention and lifecycle optimization

• Create and execute campaigns that will achieve the business goals

• Develop a regular email communication plan that could include: token listings; monthly round-ups; daily/weekly price action email alerts; special promotions; rewards programs; and general evergreen content to keep users engaged

• Build, deploy and report engagement on monthly newsletters for our Topper fiat-to-crypto onramp users and for our Business Account Customers

• Light copywriting for email content

• Request and update creative assets for email campaigns

• Have your finger on the pulse of new trends and best practices in email marketing

• Ensure email marketing activities are in keeping with legal and regulatory requirements

• Website Updates: post blog and news articles to Topperpay.com website using Webflow. Minimal responsibility, most frequently posting monthly newsletters to the website as blog content.

Requirements

• Bachelor's degree in a marketing, communications or related field

• 3 years minimum experience in an email marketing role, including proficiency with an email automation platform, such as Customer IO, Salesforce Marketing Cloud, Hubspot, or comparable email automation platform

• Basic HTML

• Experience with blockchain and cryptocurrency

• Experience with Google Analytics

• Analytical capabilities & ability to translate email marketing data into actionable insights

• Light graphics experience using a platform such as Canva.

• Must be able to maintain deadlines and communicate with multiple teams/stakeholders

• Attention to detail

What we have to offer you

• Innovation and Impact: Be a part of a company driving innovation and making meaningful impact. Work on cutting-edge projects in a stimulating and challenging work environment.

• Competitive Compensation: We offer a salary, stock options, performance-based bonuses, and comprehensive benefits.

• Strong Company Culture: Join a supportive and positive work environment built on shared values of integrity, teamwork, accountability, and excellence.

• Work closely decision makers, business unit owners and executive team

• Global All-Hands Calls: Regular sessions to share updates, strategize, and foster connections.

• Development: Opportunities for training and mentorship programs.

• Flexibility: Work from home, from other locations or slightly different hours available.

• Inclusive and Diverse Environment: Foster an environment where different perspectives are valued.

Benefits:

• Annual bonus program based on individual, team and company performance.

• Home office stipend to support the setup of a productive home office.

• Generous PTO, healthcare coverage, and employee assistance programs.

• Interesting and fun events and celebrations.

• Foodie culture and well-stocked office kitchen.

Join our team and embark on a fulfilling career where you'll have the opportunity to grow, innovate, and contribute to something meaningful. Come and be a part of our talented team!

If this job isn't exactly what you are looking for, visit our careers page to check out all our exciting opportunities.

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.

Role reports to Sr. Director Enterprise Marketing, who will provide guidance on prioritization of work between the two teams.