The Content Marketing Strategist is part of the Enterprise Content Strategy team and focused on business line marketing and communications strategies. The Strategist is responsible for developing and executing distinct and robust content marketing plans that will drive awareness, engagement, and acquisition. The Strategist participates in regular marketing planning cycles and delivers integrated multi-channel plans that include a mix of content formats and distribution channels The Strategist brings expertise in a broad range of digital content, marketing, and paid social tactics to help partner teams drive action through distinctive and relevant content experiences. To support this broad scope of responsibility, the Strategist works both in an agile pod and in cross-functional groups. Success will be measured against KPIs that include digital awareness metrics, engagement metrics, and acquisition metrics.
Manages business line content strategy needs
Prepares creative and data-driven multi-channel content strategies with consideration for customer needs, desired business outcomes, cost and resource availability
Focus on defining and executing paid social media content strategies
Balances competing priorities and supports multiple business line relationships and content marketing strategies at the same time
Partners with many internal and external delivery partners to execute proposed strategies on-time and within budget
Works independently, managing relationships, meetings, project execution and deliverables
Partners with content distribution teams to ensure successful execution of plans
Manages all budget commitment and billing functions related to content strategy execution plans
Identifies internal thought-leaders in the bank to leverage for content development.
Delivers regular reporting back to the partners and Enterprise Content Strategy team to assess outcomes and optimize future plans
Delivers digital content and marketing expertise to peer teams to help engage prospects and customers in digital and social channels after mass media exposure
Supports project management and coordination roles as needed
7+ years of digital content experience in publishing, marketing or website content teams
5+ years social media marketing, with emphasis on engagement tactics and paid distribution
3+ years digital marketing/content marketing experience
Social Media, content measurement, and digital analytics platform experience
Experience working in an agile marketing framework a plus
Ability to work in fast paced environment while leading a team with competing priorities, successfully managing multiple large projects at once
Client/customer management through agency, platform or internal project management roles
Vendor/agency management experience a plus
Hours & Work Schedule
Hours per Week: 40
Work Schedule: Monday through Friday
This position is not available in Colorado
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
Citizens Financial Group, Inc.