Enterprise B2B Saas Marketing Manager (Demandgen, Abm, Content) - Remote US

What we are building

Mimica's mission is to accelerate the discovery and deployment of automation with AI. 

Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates “blueprints” for automation. Today, it supports RPA teams, that build software bots for repetitive computer tasks such as data entry, form completion and claim processing. Alongside creating process maps for automation, we've introduced Miner, which helps enterprises identify and prioritize automation opportunities.

Your mission

You will collaborate closely with our CEO and Go-To-Market (GTM) team to accelerate pipeline and revenue growth through a wide range of strategic initiatives and activities. Your primary focus will be on building our demand generation engine, nurturing leads and supporting sales in turning prospects into long-term customers. This will involve leveraging a mix of inbound and outbound tactics such as email campaigns, lifecycle content marketing, events, social media, and SEO.

Part of your day-to-day

• Developing and executing demand generation strategies as well as integrated marketing and nurture campaigns using email, retargeting, and other relevant channels.
• Enabling Sales and Customer Success with social proof, educational content, and materials that drive awareness and conversion across the buyer journey (blog posts, case studies, whitepapers, thought leadership pieces).
• Repurposing and upcycling long-form content, events, webinars, and multimedia materials to maximize engagement and conversion across the buyer journey for key verticals and personas.
• Optimizing our landing pages and using SEO tools to improve discoverability and lead capture.
• Leveraging analytics tools to track and assess content performance across channels and campaign effectiveness, adjusting strategies accordingly to maximize ROI.
• Supporting the execution of events (virtual and in-person), trade shows, sponsorships, and webinars – managing logistics, vendors and post-event evaluation.
• Forging and maintaining relationships with key industry players, publications such as Gartner, and relevant associations.
• Collaborating with Product Marketing to launch targeted campaigns that effectively introduce new features and products to the market.

Requirements

• Background in content marketing, demand generation or marketing generalist roles within the Enterprise B2B SaaS space.
• Demonstrated success in creating content across various formats and delivering multichannel marketing campaigns that meet or exceed pipeline and revenue goals.
• Strong analytical skills, capable of leveraging data to drive decision-making and optimize conversion rates and ROI.
• Proficiency with marketing automation software (we use HubSpot) and SEO tools such as Google Analytics, Ahrefs and SEMrush.
• Superior communication and writing skills, adept at influencing decision-makers at all levels within an organization and clearly conveying complex ideas and data.
• A desire to work both at a strategic level and tactically—rolling up your sleeves to execute day-to-day tasks.

Bonus  

• Experience in building brand presence and engaging with enterprise-level audiences, especially through events and platforms like LinkedIn.
• Knowledge of automation/RPA, process mining, or related markets.
• Experience working within a high-growth startup environment – delivering value quickly and iteratively with limited resources.

Location

This is a fully remote position. You can be based anywhere in the USA (ideally East Coast).

Benefits

We take a structured approach to determining compensation, leveraging our internal framework, market insights, and candidate skills and experience level. In addition to competitive salaries, we offer retirement and healthcare benefits and ample paid time off, as well as valuable non-monetary perks such as flexible schedules and location, end-to-end ownership and the opportunity to contribute to projects that are poised to shape the future of work.