Enterprise Acquisition Content Marketing Manager

Bigcommerce Austin , TX 78719

Posted 2 months ago

Enterprise Acquisition Content Marketing Manager

Austin Four Points Office

BigCommerce is looking for a technically savvy, process-oriented, data-driven marketer whose focus is on growth. In this role you'll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry by working directly on enterprise customer acquisition through content strategy and creation.

You must have a proven track record of consistently exceeding goals, lead generation and brand authority through content in all its forms and at every stage of the enterprise journey. This role will allow you to work across the entire business, including Marketing (SEM, SEO, Content, Email, etc.), Sales, Product, and our Executive Leadership team.

The Enterprise Acquisition Content Marketing Manager will be responsible for developing the content strategy for BigCommerce Enterprise to support the entire funnel, from acquisition through to sales. They will both write content and source and manage external resources. This person should be a skilled Marketing professional, with a strong communications background.

What You'll Do

Content Strategy, Production and Funnel Formation

  • In partnership with the campaign manager and product marketing manager, build the content strategy by identifying new, compelling content that will generate and advance leads through the sales funnel.

  • Identify the best content format (eg white paper, research note, infographic, ebook, blog post, webinar, podcast, calculator, checklists, quizzes, video, slides, podcast, comparison chart, etc.) based on objectives, distribution channel, and past performance data.

  • Manage a content production calendar. Assign and keep track of all tasks, workflows, and deadlines.

  • Create, write, edit, and manage the production of the content, or source experts, including external influencers and internal talent.

  • Work with in-house design and video teams, and source/procure external production resources as required.

  • Project manage the creation of compelling content assets from ideation through completion. Partner with the campaign manager to develop timelines aligned to campaign launch plans, and implement efficient methodologies to speed the time to market while also delivering market-leading quality.

  • Manage and coordinate pre-recorded and live-stream webinars.

  • Ensure all content is consistent with the brand voice and style and optimized for search and user experience.

  • Manage the content production budget, and make budget recommendations based on projected impact to marketing KPIs.

  • Keep content up to date to ensure accuracy and relevancy. Maintain a content library, regularly review and update or retire content, and serve as the internal point-of-content for any content requests.

  • Identify content performance KPIs and, working with the campaign manager, track the performance of content. Identify successful content and map out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify message, visibility and lead generation. Continue to refine the content strategy based on performance metrics.

  • Position yourself as an industry influencer and thought leader, speaking on behalf of BigCommerce's beliefs, insights, future-casting and customer needs.

Grow Grow Grow

  • Identify and execute on growth opportunities.

  • Strategize cross-functionally both internally and externally with marketing, sales, design, product, partners, customers, influencer and experts for maximum content impact.

  • Think BIG across all content ideas and initiatives always keeping the needs of enterprise prospects in mind.

Preferred Experience

  • Able to build content that moves people and builds brands.

  • Have roots in content and product marketing, positioning, and strategic storytelling.

  • Dig funnels, lead generation, and infinite content loops providing value upon value.

  • Have a proven track record of creating compelling marketing with the help of data and prose.

  • Be obsessed with the art and science of growth, psychology and storytelling.

  • Have 5+ years experience creating credible, professional, value-add content that builds brands and compels action.

  • Have experience with ecommerce software and/or enterprise software.

  • Understand how content should support the buyer's journey.

  • Have experience with a proven project management methodology for the content planning, development, and review process.

  • Know content requirements and best practices for publishing on key content platforms reaching enterprise buyers, such as social channels (Facebook, LinkedIn, Twitter, Instagram), SlideShare, YouTube, email, and syndicated networks.

  • Be comfortable working with Google Docs, Sheets, Slides, and Drive, and demonstrated experience with key tools for content creation, workflow management, content management, as well as publishing platforms.

Undergraduate degree in Marketing, English, Journalism, or similar field.

  • 5+ years of highly successful online marketing experience in either software including B2B and SaaS, or at an ecommerce brand or agency.

Technically Experienced

  • Content Production (WordPress)

  • SEO (Ahrefs, MarketMuse)

  • Analytics (eg. Google Analytics)

  • CRM (eg. Salesforce, Marketo)

  • HTML knowledge preferred

  • Strategist

  • You understand how different marketing messages and channels affect people in different buyer segments and different parts of the customer journey from acquisition to retention.
  • Customer Focused
  • You want to deliver the best experience possible for future and current partners, as helping our partners' businesses grow is the #1 goal at BigCommerce.
  • Problem Solver
  • You can see hidden problems and probe a variety of sources for answers, are able to look beyond the obvious, and can identify and creatively solve complex problems.
  • Psychology
  • Interest in human psychology and how different psychological triggers work together.
  • Communicator
  • Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Collaborative
  • You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
  • Composed
  • You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
  • Personable
  • You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Eager Learner
  • You pick up on things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical
  • You believe in our mission, share our values and understand that it's not just about what you get done, but also how you do it.
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Content Marketing Manager


Posted 6 days ago

VIEW JOBS 11/11/2018 12:00:00 AM 2019-02-09T00:00 Content Marketing Manager Do you have a flair for expressive storytelling?Can you turn complex cloud computing data into creative, compelling prose?If you believe that technology buyers do not need more content – they need purposeful content – then Codero just might be the place for you. As the Content Marketing Manager, you will help drive growth by influencing the type of customer experience that resonates with our audiences and provokes them to act. Job DescriptionThis vital role is responsible for guiding the company's overall content strategy and delivery. The successful candidate will create engaging, insightful content with the purpose of guiding prospective customers through the buyer journey from target to delighted Customer. Responsibilities * Understand the business needs and content consumption preferences for our various audiences of managed IT services * Create content each month to drive awareness, demand, and lead generation * Collaborate with the design team, product marketing, and sales to produce relevant content that meets the needs of prospects, customers, and partners * Originate and curate content assets that include long-form copy, case studies, emails, PR, eNews and other written/visual executions * Monitor content performance and ensure that all content meets SEO guidelines * Collaborate with Digital Marketing Team to ensure content is aligned with the marketing strategy and shared across all appropriate channels * Direct content production to hit campaign milestones and meet delivery dates * Develop and maintain an editorial calendar targeted at specific audiences to drive engagement, preference, and advocacy for Codero * Manage Codero social accounts (LinkedIn, Twitter, YouTube, Facebook) for design management, publication schedule, and the audience listening * Create social content (posts, blogs, tweets) for external and internal communications * Build and enable an ecosystem of social advocacy leveraging Codero customers, partners, affiliates, and industry analysts Experience & Personal Characteristics * Experience in IT infrastructure content marketing with companies like Amazon Web Services, Microsoft Azure, IBM, or cloud service providers is essential * Proven ability to translate messages on diverse mediums to reach distinct IT audience personas * Past experience building and growing online audiences * In-depth knowledge of content management framework and marketing automation * Familiar with the optimal multi-channel approach, including content metrics * Process-driven to determine whether the output is generating desired conversion activity * Ability to manage day-to-day efforts to create and share compelling social content * Self-directed and can thrive in a fast-paced, deadline-driven environment Salary & Benefits * Competitive compensation based upon experience, including base pay and variable monthly bonus * Mission-driven, values-based culture * Medical, Dental, Vision, Life and Disability Insurances, Flexible Spending Account, 401(k) with a company match * Professional development, including the opportunity to advance your career * Fun, casual, urban office environment with regular staff social events Company OverviewCodero helps customers and partners thrive in the cloud. We are foremost a technology enabler that facilitates the adoption and use of advanced cloud solutions, backed by exceptional customer support. We offer a diverse portfolio of fully managed offerings from dedicated servers within our own data centers to custom cloud and hybrid multi-cloud services focused on the specific needs of businesses and community anchor institutions. Codero serves over 3,500 customers worldwide. CODERO IS AN EQUAL OPPORTUNITY EMPLOYER Codero Austin TX

Enterprise Acquisition Content Marketing Manager