Enrollment Marketing Coordinator (HR Title: Marketing Specialist I)

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Department:

SMU's Lyle School of Engineering thrives on innovation that transcends traditional boundaries. We strongly believe in the power of externally funded, industry-supported research to drive progress and provide exceptional students with valuable industry insights.

Our mission is to lead the way in digital transformation within engineering education, all while ensuring that every student graduates as a confident leader. Founded in 1925, SMU Lyle is one of the oldest engineering schools in the Southwest, offering undergraduate and graduate programs, including master's and doctoral degrees.

About the Position:

This role is an on-campus, in-person position.

This role is an enrollment marketing coordinator for SMU Lyle School of Engineering. The purpose of the role is to support marketing activities with the goal to increase enrollment and retention by developing and implementing marketing strategies and tactics, including email marketing and print and digital marketing collateral. The person in this role will work closely with undergraduate and graduate recruiters at Lyle to support, plan and implement email, communications, advertising, branding, digital marketing, and social media.

Essential Functions:

• Develop, implement, and carry out email marketing campaigns targeted at prospective students to enhance enrollment and recruitment efforts. This involves segmenting audiences, designing email templates, and crafting personalized content to engage potential applicants effectively. Regularly analyze campaign performance to identify areas for improvement and ensure high conversion rates.

• Create compelling and informative content for various marketing channels, including email campaigns, websites, social media, and promotional materials. Responsibilities include researching topics relevant to prospective engineering students, writing engaging and persuasive text, and adapting content tone and style to different platforms and audiences.

• Monitor and report on the effectiveness of marketing campaigns and strategies using analytics tools. Analyze data to determine campaign success and suggest improvements for future marketing strategies. Tasks include tracking email open rates, click-through rates, conversion rates, and making data-driven decisions to optimize future campaigns.

• Assist in the development and execution of strategic marketing plans aimed at attracting prospective students to SMU Lyle. Work collaboratively with the marketing team and recruitment and enrollment team to identify target audiences, set clear objectives, and define the best tactics to achieve enrollment goals.

• Support the creation and distribution of print and digital marketing materials related to enrollment and recruitment. This includes brochures, posters, digital ads, social media posts, and other promotional materials that align with the college's branding and recruitment objectives.

Education and Experience:

A Bachelor's degree is required. A degree in Marketing, Journalism, Public Relations, Creative Writing, Communications or related field is preferred.

Email marketing experience and knowledge of best practices is strongly preferred.

Experience managing email communications, segmenting audiences, and analyzing campaign effectiveness is also strongly preferred.

Experience creating metrics dashboards and tracking results is preferred.

Editing for clarity and conciseness, persuasive writing and adapting tone for different audiences is required. Experience working in higher education is also preferred.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and manage multiple stakeholder relationships. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.

Candidate must be able to develop email campaigns and digital or print publications for communications or advertising.

Candidate familiarity with Microsoft Office and email marketing software is strongly preferred.

Physical and Environmental Demands:

• Sit for long periods of time

• Carry/lift 25 lbs.

Deadline to Apply:

This position is open until filled.

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.