Enrollment Management Data Analyst

Job Posting:

JR100002 Enrollment Management Data Analyst (Open)

Department:

UBalt Office Records & Registration, PM

Position Type:

Regular

Open Date:

06-27-2024

Close Date:

$87,131-$90,000

Job Description:

The Enrollment Management Data Analyst position is responsible for designing, conducting, and summarizing analytics related to student recruiting and admission, retention, student information, enrollment management, financial aid, performance benchmarking, peer analysis, and other areas as required. The Enrollment Management Data Analyst position will provide advanced quantitative and qualitative data analysis and provide data-driven advice for EM departments. They will work closely with the institution's admission, enrollment, and student financial services teams to optimize the methods used for extracting, merging, and storing relevant data for analysis purposes. The Enrollment Management Data Analyst reports to the Vice President for Enrollment Management and works closely with the Associate Vice President for EM, and the Directors of Admission, Financial Aid, and the University Registrar.

DUTIES:

• Responsible for designing, conducting, and summarizing analytics related to student recruiting and admission, retention, student information, enrollment management, financial aid, performance benchmarking, peer analysis, and other areas as required.

• Provide advanced quantitative and qualitative data analysis and provide data-driven advice for EM departments.

• Work closely with the institution's admission, enrollment, and student financial services teams to optimize the methods used for extracting, merging, and storing relevant data for analysis purposes.

• Maintains the integrity of enrolment management and admission databases by ensuring the accuracy of data, developing error reports as needed, and fixing data errors and inconsistencies.

• In collaboration with the EM leadership, conducts regular departmental data audits for accuracy, consistency and to flag any anomalies in data formatting and information coding.

• Collaborate with intra- and inter-departmental colleagues in streamlining, standardizing, optimizing, and validating data related processes.

• Monitors data integration and ensures consistency between disparate systems.

• In collaboration with OTS manages enrolment data with third party partners with agreed upon protocols and necessary data exports.

• Build, create, and deploy data models to visualize, analyze, predict, and identify key trends.

• Manage data collection processes and procedures across the division.

• Establishes admission best practices using available tools for analytics and reporting; develops key performance indicators for the Division.

• Interpret, communicate, and apply results of data analysis to inform day to day enrolment management functions.

• Design, generate, and produce standard and custom analytical reports summarizing transactional data to support the operations of enrolment management.

• Investigate and resolve data quality issues and escalate situations according to department processes.

• Perform business requirements gathering and analysis, and clearly communicate findings and process improvement recommendations to various stakeholders.

• In collaboration with admission, ensure the accuracy of data in admission CRM and student information system by developing reports and methods to check for discrepancies.

• Working with the Vice President of Enrolment Management, and in collaboration with the Academic Deans and the Budget office will develop annual and long-range enrolment projections, and net tuition forecasting.

• Provides immediate ad hoc information and reports as requested by the senior EM leadership.

• Produces statistical and analytical reports, data visualizations, and presentations for the Vice President of Enrolment Management.

• Obtain, analyze, and utilize relevant primary and secondary data to inform planning, decision making, and management practice for the Vice President and EM senior leadership.

• Develop and maintain an annual enrolment report for the Vice President.

• Write queries and extracts data sets from various systems including customer relationship management (CRM), student information system (SIS), and financial aid system using query management tools as needed and requested by the Vice President.

• Performs statistical analysis of data and organizes the results into meaningful reports that can be acted upon by the enrolment management leadership team, internal and external constituencies (high school counsellors for example).

• Assists in defining and setting enrolment management standards for data validation and data integrity.

• Ensures accurate enrolment data for census and supervising the correction of any data errors.

• Complete competitor and market share analyses and research national higher education trends to assist with strategic planning and decision making.

• Design and maintain appropriate maps, graphs, and develop dashboards that provide clear, accessible statistics for decision-makers.

• Utilize and analyze predictive data modelling to forecast enrolment, retention, graduation, and finances. When necessary, provide end user training and support on reporting tools.

• Works closely with University Marketing to cull data pertaining to admissions and financial aid; compiles and analyzes data for reporting; and shares suggestions and insights to improve future Marketing and Communication pieces.

• Develops and maintains a data collection, analysis, and reporting plan to cover recruitment and admissions activities, and effectiveness of various recruitment and marketing efforts.

• Evaluate the impact of university communications, recruitment travel, and admission events on prospect-to-applicant conversion rates and admitted student yield rates.

• Research UB's market position of cross applicant and aspirant institutions through the Clearinghouse National Student Tracker, and College Board as well as other industry robust assessment tools.

• Create and generate ongoing recruitment, application, and enrolment reports to support admission activities, decision making and enrolment strategies.

• Regularly monitor admission and enrolment data throughout the cycle to detect anomalies or changes in trends that could indicate changes in student behavior.

• Develop and maintain ability to utilize data for effective analysis of admissions activities and enrolment communications.

REQUIREMENTS: Bachelor's degree in Business, Information Systems, Analytics, Data Science or related field and three (3) years of progressively responsible experience in admission analytics and/or reporting OR Master's degree in Business, Information Systems, Analytics, Data Science or related field and one (1) year of experience in admission analytics and/or reporting. Experience must include demonstrated knowledge of:

• Best practices for enrollment data;

• Using data to develop and evaluate strategies;

• CRM; and,

• Query writing.

Knowledge may be demonstrated through education, training and/or experience.

Any suitable combination of education, training and/or experience will be accepted.

100% remote authorized and 5% travel to campus for in person collaboration.

SALARY: $87,131 to $90,000/year

LOCATION: 1420 N. Charles Street, Baltimore City, MD - 21201

Additional Job Information:

Research Specialist Social Clinical

The University of Baltimore ("UBalt" or "University") does not discriminate on the basis of sex, gender, race, religion, age, disability, national origin, ethnicity, sexual orientation, gender identity, or other legally protected characteristics in its programs, activities or employment practices. UBalt is an Equal Opportunity/Affirmative Action/ADA Compliant Employer & Title IX Institution.