Enrollment Counselor

The Enrollment Counselor (EC) is responsible for recruiting and enrolling qualified new students for Stevenson University Online (SUO) degree and certificate programs. The EC is assigned a portfolio of academic programs and is cross-trained to provide recruiting, admissions, and enrollment support for all SUO programs. This position requires strong interpersonal skills and a sales mindset, and responsibilities include, but are not limited to, contacting prospective students who have expressed an interest SUO programs; providing effective, regular, responsive, and proactive guidance to prospective students to support their enrollment in SUO; representing SUO at recruitment events, fairs, and other related activities on-campus, off-campus, and virtually to generate student leads; maintaining professional relationships that support the generation of students leads and enrollment; and supporting the planning and execution of marketing, admissions, and other events related to SUO, including the Bachelor's to Master's options. Meeting established performance metrics is expected. The Enrollment Counselor tracks and collects relevant data and compiles regular and ad hoc reports as assigned. This position is campus-based and housed on the university's Greenspring campus. The Enrollment Counselor works as a member of the team to support overall SUO operations and supports initiatives as requested.

Education/Experience

Bachelor's degree required plus three years' related experience and/or training, or equivalent combination of education and experience. Experience in higher education admissions preferred.

Valid driver's license with good driving record; must be insurable.

Knowledge/Skills/Ability

• Demonstrated sales mindset and aptitude with well-developed ability to generate leads, pursue leads, and enroll students in academic programs.

• Ability to learn and maintain a current knowledge of application requirements and admission criteria for all SUO degree programs and certificates.

• Ability to function as a self-directed, highly motivated, high activity sales professional capable of meeting enrollment targets.

• Excellent interpersonal, cultural competency, teamwork, and networking skills and demonstrated ability to communicate professionally and effectively with a wide range of constituencies in a diverse community.

• Excellent written and verbal communication skills.

• Ability to effectively present information and respond directly to questions asked by students and the general public in a group setting and/or on a one-to-one basis.

• Math aptitude is required to calculate mathematical problems such as discounts, interest, proportions, and percentages.

• Demonstrated ability to exercise sound judgment, tact, and discretion, and to maintain confidentiality and integrity with handling sensitive and confidential information.

• Knowledge of rules, regulations, and laws regarding student records and ability to operate in accordance with the Family Educational Rights and Privacy Act (FERPA).

• Ability to work independently and as a member of a team.

• Excellent problem-solving skills.

• Ability to manage multiple tasks under pressure and to adapt to rapidly changing priorities.

• Ability to organize offsite events, represent SUO at events, and enter leads for prospective students in the CRM system.

• Ability to effectively develop and provide sales presentations to relevant audiences.

• Ability to collect, organize, analyze, and report information.

• Proficient in Microsoft Office applications including, Excel, PowerPoint, Teams, and Word, and ability to learn and use other software platforms that support SUO operations (e.g., Slate).

• Effectively interpret and follow instructions as given whether in written, oral, diagram, or other communication modality.

• Ability to properly handle and reasonably control any situation which may arise.

• Ability to work evenings and weekends.

• Regional and local travel is a requirement of this position.

Physical Requirements

Light work: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force constantly to move objects. Sitting standing, walking; talking; hearing; keyboarding and repetitive motions. Close visual acuity. Subject to inside environmental conditions.

Essential Functions

• Learn and maintain current knowledge of SUO academic programs, activities, scholarships, partnerships, discounts, and other relevant information.

• Recruit, admit, and enroll prospective students in assigned portfolio of SUO's academic programs to meet or exceed established performance metrics and goals.

• Provide excellent customer service to ensure student satisfaction throughout the recruitment, admission, and enrollment process.

• Generate prospective student leads by representing SUO at recruitment events, fairs, and other related activities held on-campus, off-campus, and/or virtually.

• Contact prospective students who have expressed an interest in SUO programs.

• Provide effective, regular, responsive, and proactive guidance to inquiries and prospective students to secure their completed application and subsequent enrollment in SUO.

• Review assigned student applications for admission, verify and evaluate credentials, and recommend admission decisions based on institutional guidelines.

• Track and collect relevant data and compile regular and ad hoc reports as assigned.

• In collaboration with the relevant academic program administrators and deans, plan and execute marketing, admissions, and other events related to the Bachelor's to Master's options.

• In collaboration with the relevant academic program administrators and deans, attend and assist in the planning, coordination, and hosting of recruiting events designed to meet the unique needs of online students, including information sessions, open houses, webinars, and other related events in support of SUO goals as requested.

• Facilitate seamless transition of accepted students to SUO Student Success Coach.

• Facilitate the circulation of relevant informational and promotional materials through all appropriate channels.

• Maintain an active contact database.

• Be creative in identifying and exploring new opportunities to enhance enrollment in SUO programs, and maintain professional relationships that support the generation of students leads and enrollment

• Cross-train and serve as position backup for recruiting, admitting, and enrolling prospective students in all of SUO's academic programs.

• Assist with implementing marketing strategies (standard and e-marketing).

• Engage with the relevant academic program administrators and deans as requested to ensure alignment, currency, and accuracy of recruiting materials with academic programs.

• Maintain confidential records, collect data, and prepare reports as directed.

• Support SUO operations, events, and initiatives as assigned.

• Identify general SUO recruiting and admissions needs and share them with the Senior Director as possible opportunities for continuous improvement.

• Monitor inquiry, admission, and enrollment trends in assigned SUO programs, and report findings to Senior Director.

• Alert the Senior Director to any issues concerning transcript evaluation, financial aid, or other student concerns.

• Attend all School and University convocations and meetings.

• Maintain integrity when handling sensitive and confidential information in accordance with the Family Educational Rights and Privacy Act (FERPA).

• Demonstrate professionalism when working with students and colleagues, effective multi-tasking and prioritization, adherence to deadlines, and flexibility.

Reports To Senior Director, SUO Recruitment & Admissions Quick Link for Posting https://stevenson.peopleadmin.com/postings/9071