Employer Marketing Strategy Intern

Blue Shield Of California San Francisco , CA 94118

Posted 2 months ago

Our 10-week Summer Internship Program is an ideal way for both undergraduate and graduate students to gain real-life work experience while learning what a career at Blue Shield of California can offer. Interns work on real-world projects and initiatives while being immersed in all aspects of our business. From interacting with senior leadership to visiting a neighborhood health clinic, interns will build a better understanding of the diversity and complexities of working in the dynamic world of healthcare. Our goal is to build a talent pipeline that will help us grow our company into the future.

Reporting to the Marketing Manager: Large Group, Small Business, Specialty the role of the Marketing Strategy Summer Intern is critical to the success of Blue Shield of California and the Employer Marketing department in realizing its goals and objectives. This individual will play a key role as part of the Large Group, Small Business, Specialty team in delivering and collaborating on all aspects of marketing strategy. The Summer Intern Marketing Strategy role will also provide project management support. Specifically, the Marketing Strategy Summer Intern role will be accountable for:

  • Develop and deploy social media campaign for key sale cycle (Sept Nov)

  • Source and compile broker roundtable marketing print and promotional materials

  • Develop and deploy digital broker roadshow marketing campaign

  • Additional responsibilities as requested by manager

  • Bachelor's degree not required; emphasis on business, marketing, design, or analytics course of study preferred

  • Two or more years of marketing (or relevant) experience preferred

  • Master's degree not required

Candidate Profile and Requirements:

Experience providing creative/design or data/analytical presentations preferred.

Key Job Competencies:

  • Social media platform basic competency: Twitter, Facebook, LinkedIn

  • Digital marketing metrics basic competency: Google Analytics, SEO

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Employer Marketing Strategy Intern

Blue Shield Of California