IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators.
The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers.
Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive highly-measurable return on investment.
IZEA's workforce is currently 100% remote and the ideal candidate thrives with the freedom and flexibility this structure provides.
Due to this being a work-from-home opportunity, it is posted in multiple locations. However, there is currently only one opening.
Reporting to the Senior Director, Content, our Email Specialist will create, execute and monitor product and marketing email campaigns for our creator, brand and agency audiences.
The ideal candidate is a creative, data-driven individual with a proven track record. You'll be responsible for increasing engagement rates and growing our marketable email database.
Duties & Responsibilities
Execute email strategies to increase customer acquisition, engagement, retention and growth.
Set up drip, newsletter and content-specific emails campaigns.
Optimize and manage product alerts and notifications.
Work directly with our creative services team to create, optimize and maintain email templates.
Collaborate with other members of the content marketing team to ensure email content is consistent with IZEA's voice and high brand standards.
Execute A/B tests to glean learnings and improve outcomes.
Manage email lists and develop target segments.
Be the internal champion for email best practices.
Deliver regular reporting and analysis of key email metrics including open rates, click-through rates and unsubscribes.
Experience & Qualifications
Bachelor's in Marketing or related field and 2-4 years experience in email marketing.
Deep understanding of email marketing, content development and analytics.
Experience using an email/marketing automation platform (Hubspot preferred)
Excellent written and verbal communication skills with a penchant for copywriting and editing.
Familiarity with analytical tools such as Google Analytics, UTM tracking and tagging, and reporting dashboards
A creative mind that will work closely with our content team to craft email copy, subject lines, preheaders and CTAs.
Ability to take instruction and criticism
Comfortable working under pressure in a very fast-paced environment
A self-starting problem solver that works well with ambiguity and adapts well to change.
Proficient in cloud applications such as Google Apps, Slack, and Zoom
HTML/CSS knowledge is a plus.
Interest in influencer marketing and the pain points of our customers
Why Would You Want to Work Here?
The act of hiring is not simply to up the headcount or to fill a seat quickly. When we hire at IZEA, it's to add to our strong existing roster of talent and choose the right individual to impact, collaborate, commit, inspire, and grow alongside our tenured teams.
IZEA has been ranked a 'Top Place to Work' by the Orlando Sentinel for the past 4 years and has been recognized as a Deloitte "Fast 500" honoree for the past 2 years. We take great pride in creating a positive work environment for all our employees - from our investment in team member ongoing education, to the ability to influence real change across our business - we are dedicated to your long-term growth and success.
At IZEA, you have an opportunity to make an impact on a global scale. IZEA connects leading brands with a network of over 850,000 opt-in creators ranging from YouTube stars to mommy bloggers and everyone in-between. We are the pioneers fueling the democratization of information, entertainment, marketing, and commerce. Our platforms fuel the burgeoning Creator Economy, filled with the next generation of artists, poets, filmmakers, photographers, thought leaders, comics, actors, and musicians. What you do here will impact hundreds of thousands of people directly and influence the actions of millions more.
We provide an open, flexible workplace that welcomes people from diverse backgrounds and viewpoints. IZEA places value on action and results. We seek individuals that thrive in a challenging and fast-evolving work environment. While the company is over 14 years old, our executives remain active player-coaches -- they roll up their sleeves and get their hands dirty by working side-by-side with our team members across all levels of seniority to accomplish our common goals. IZEA is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to our company.
If you are the very best at what you do and seeking an opportunity to attack the "never been done before" with a passionate team of dreamers and doers, we encourage you to apply.
California residents, please follow this link to view the types of information we may gather from California residents who are applicants, employees, or contractors of IZEA, and how we use such information.