Job Title: Email Marketing Specialist
Department: Digital Content Strategy
Reports To: Director, Digital Content Strategy
Location: Oakland, CA
Works with the Digital Content Strategy team to ensure a high-quality user experience of Sierra Club email for our members and constituents, by supporting internal staff with training, assistance, and automation. This is a great opportunity to bring your marketing and/or email systems experience to a mission-driven organization.
The Sierra Club is the most enduring and influential grassroots environmental organization in the United States. We amplify the power of our 3.5+ million members and supporters to defend everyone's right to a healthy world.
The Email Marketing Specialist will work closely with their team on managing a healthy and growing email program for the Sierra Club's national program. This includes internal user training and support; audience segmentation and targeting; building and sending email campaigns; testing and reporting; supporting email policies and best practices; and quality assurance of the marketing automation tool.
Assist with onboarding and training users on the marketing automation tool (Salesforce Marketing Cloud).
Support national email staff. Work with IT and vendors to resolve issues.
Design and copy-write emails to brand standards. Create, test, and send personalized email campaigns from marketing automation tool. Use Salesforce for tracking and reporting.
Assist with segmentation, list management and lead nurturing processes within marketing automation tool.
Assist with the implementation of email policies and best practices.
Produce reports for national staff for individual email efforts and overall email program performance.
Assist with quality assurance (QA) and policy adherence of processes pertaining to executing email campaigns in the marketing automation tool.
Execute supporter journeys and automation using Marketing Cloud Journey Builder to create email series and complex multi-channel experiences.
Maintain a healthy email list through regular list hygeine and monitoring email inbox placement/ spam flags.
Perform miscellaneous duties as assigned.
Knowledge and skills:
Applicants are not required to have extensive experience in all these areas. We are looking for someone who is motivated to learn new skills, is excited about providing ongoing technical support to their colleagues, and is driven to make a positive impact.
3+ years of email marketing experience. Knowledge of HTML.
2+ years or experience with marketing automation platforms; Salesforce Marketing Cloud/ExactTarget preferred.
Experience using a CRM tool, preferably Salesforce.
Strong knowledge of current digital and email marketing industry best practices and challenges.
Relevant experience with segmentation and analysis, including database queries and reporting tools. SQL knowledge is a plus.
Experience with customer service or client support is a plus.
Experience with A/B and other forms of testing.
Ability to work on multiple projects and meet deadlines
Sharp attention to process and details
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Sierra Employee Alliance.
The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
This is a category 6 non-exempt position.
Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee's manager. The Sierra Club cannot guarantee the approval of a visa petition.
The Sierra Club is an equal opportunity employer committed to workforce diversity.
Explore, enjoy and protect the planet.