Email Marketing Specialist
Atlanta, Georgia OneStream Software LLC
Employment Type Full-Time
ABOUT THE JOB
We are looking for an Email Marketing Specialist who will be responsible for the development and execution of email campaign strategies. This includes the development of list and segment strategies, database hygiene and growth, development and maintenance of data segments, campaign execution support, and email performance. This position is focused on new prospect data acquisition and the effective use of current prospect data. This position will collaborate with the other Marketing teams for campaign execution.
The Email Marketing Specialist is accountable for effectively translating branded designs into a robust consumer email experience that contributes to the Company's goals to increase web traffic, leads, and conversion to MQLs.
Use marketing automation system to develop and execute email campaigns.
Simultaneously manage multiple delivery projects through a multi-week testing and deployment cycle.
Manage daily email operations, ensuring email content and links are accurate and error free.
Partner with Creative, Business Development, and the rest of the Marketing team to program and deploy all emails and email templates through the email service provider that drive end users to take action and share and engage with email content resulting in conversion.
Collaborate with management to set up and continuously manage email segments within our email service provider tool set to ensure the correct message is delivered to the correct person at the correct time.
Provide guidance and tactical implementation for both new and existing email marketing programs.
Work in concert with manager to develop email benchmarks to measure success and report on said benchmarks.
Maintain database cleanliness.
This is an exciting opportunity to help build our fast-growing international company, your career, as well as the careers of others. The ideal candidate will be passionate about developing and helping others within our company and the community and have a high interest in the OneStream mission and being an integral part of a collaborative, tight-knit firm. A passion for technology and learning, and the ability to grow others are vital for success in this role.
DESIRED SKILLS AND EXPERIENCE
Formal Education and Certification
Knowledge and Experience
Two years of professional experience in email marketing, preferably with a B2B software vendor
Advanced knowledge of HubSpot and/or other marketing automation tools; understand system for deployments and reporting
Knowledge of best practices for email creative/templates, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.
Knowledge of HTML
Knowledge of CAN SPAM, GDPR regulations
Strong project management, organizational, and critical thinking skills
Strong attention to detail
Excellent verbal and written communication skills
Excellent interpersonal skills
Effective time management and organizational skills
Work independently as well as in a team environment
Perform under strong demands in a fast-paced environment
Strong presentation skills
Able to multi-task
Comfortable interacting with c-level executives
Flexible and adaptable
Works well in team environment
Willing and able to travel
Discipline to work from home office
WHO WE ARE
OneStream Software is a privately held software company created by the same team that invented the leading financial solutions of the last decade. We provide a unified Corporate Performance Management (CPM) platform which enables the enterprise to simplify financial consolidation, reporting, budgeting and forecasting for complex organizations. Our powerful extensibility enables the enterprise to deliver additional analytic solutions without adding any technical complexity. By delivering multiple solutions in one application, we offer increased capabilities for financial reporting and analysis while reducing the risk, complexity and total cost of ownership for our customers. We are driven by our mission statement that every customer must be a reference and success.
We are equally fanatical about our OneStream family members (formally known as employees). We are a team in every sense of the word. Everyone here is approachable and excited to pitch in and help. We work hard and play hard. The right candidate is easy to get along with, always willing to lend a hand, excited about coming to work, and happy to contribute to the team. We have a casual dress environment and modern office with onsite gym!
For more information, visit OneStream Software http://www.onestreamsoftware.com or on Twitter @OneStream_Soft.
WHY JOIN THE ONESTREAM TEAM
Transparency around corporate structure, salary, and benefits
Core value of customer success
Variety of project work (not industry specific)
Strong culture and camaraderie
Multiple training opportunities