Email Marketing Specialist

INE Cary , NC 27511

Posted 1 week ago

Email Marketing Specialist

We are looking to hire a dedicated Email Marketing Specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an Email Marketing Specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

To be successful as an Email Marketing Specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding Email Marketing Specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features through marketing automation tools. An ideal candidate should have aspirations toward a position owning the Marketing Automation and MarTech platforms.

Requirements

Email
Marketing Specialist

Responsibilities:

  • Conducting market research to better comprehend prevailing consumer behaviors.
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Creating well-written copy that is free from mistakes.
  • Collaborating with Graphic Designers to improve the appearance layout of outputs.
  • Maintaining a database of customers who have opted to receive our correspondence.
  • Distributing emails through the use of marketing automation software.
  • Monitoring and reporting on the utility of each campaign.

Email Marketing Specialist

Requirements:

  • Bachelors degree in Marketing, Advertising, Communications, or similar.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent marketing automation and analytics software.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce well-crafted content.
  • Drive, ingenuity, and ambition.
  • Outstanding organizational and time management skills.
  • Ideal candidate will have a proven track record with various MarTech tools and the drive to learn more. Pardot experience is preferred.
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Email Marketing Specialist

INE