Email Marketing Specialist

Summary:

The Email Marketing Specialist is responsible for developing and implementing campaigns aimed at optimizing customer satisfaction, engagement, conversion, and retention. This entails designing, executing, and analyzing email campaigns with the goal of boosting email engagement, conversion rates, and customer loyalty. The role requires a combination of technical proficiency, creative flair, and expertise in email marketing.

Job duties & responsibilities:

• Create, set up, and test one-time or automated email campaigns including targeting/segmentation, multivariate testing, tracking links, and test email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet) for deployment within predetermined dates and times for 5-10 unique business units.

• Ownership of the day-to-day, hands-on execution of all business-as-usual emails (pulling audiences, segmenting, inputting copy, and updating code) to drive awareness for new content, company announcements, and upcoming product releases as shown in the email content calendars for 3-5 unique business units.

• Collaborate effectively with stakeholders and legal across teams and business units to make desired/needed changes and updates to receive full approval on email messages.

• Analyze email performance to identify trends and optimize future campaigns using data-driven insights to improve engagement and drive results.

• Maintain a current understanding of email marketing best practices and apply them to the execution of email campaigns in alignment with Digital Marketing strategies that drive marketing-qualified and sales-qualified leads toward conversion opportunities.

• This job description is not an exhaustive list of all the functions that a team member

Requirements:

• College degree required. Marketing/Business degree preferred.

• 1 - 3 Years required in marketing & e-commerce

• Salesforce Marketing Cloud Email Certification

• HubSpot Email Certification

• Salesforce Trailblazer Badges

• Email Studio

• Content Builder

• EU, US & CA Privacy Law

• Audience Segmentation

• Interactive Content

• Working knowledge and understanding of Google Analytics, Excel, JavaScript, HTML/CSS, and SQL.

• Experience with Salesforce Marketing Cloud, or other enterprise CRMs

• Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards

• Interest in learning and maintaining best practices for email creative, testing, optimization and abiding by the latest regulations

• Ability to prioritize and think strategically

• Detail oriented with strong verbal and written communication skills

• Positive attitude with a "can-do" attitude and a test-and-learn mindset

• Strong technical aptitude and/or background preferred with an eye for detail

• Ability to build relationships and collaborate in cross-functional teams, both internal and externally focused

• Versatile/flexible, can manage competing demands and prioritize effectively.

• Strong organization skills

• Strong work ethic, with an eye toward how you can help the business succeed in everything you do

• Highly creative and a strong multi-tasker

Why Clayton?

Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.

As part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.

Clayton is proud to have earned spots on the following Forbes lists: America's Best Employers, America's Best Employers by State, Best Employers for Diversity, Best Employers for Women.

At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.

Clayton's Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and a disc golf course.

Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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