E-Mail Marketing Specialist (34754)

Windsor, Inc. Santa Fe Springs , CA 90671

Posted 2 months ago

Windsor was founded in 1937 as a family owned women's fashion store in Southern California. Today, we continue to be all about dressing up by helping our girl make moments matter with on-trend fashion for special occasions, a big night out, or just everyday. We've grown from our humble beginnings to nearly 200 stores with 2,100 team members across the country, and are still expanding with more stores opening. If you are a passionate individual and you think you have what it takes to keep our legacy going, apply and join our Windsor team today!

Job Summary:

Windsor is seeking an Email Marketing Specialist to handle execution of all day to day email marketing and SMS activities. The ideal candidate must be detail oriented, a self-starter, a creative thinker, analytical, deadline driven and constantly looking for new opportunities to improve performance and operational efficacy for programs and campaigns.

Job Responsibilities:

  • Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA and scheduling

  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails

  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals

  • Manage and execute against email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders. Communicate and coordinate changes to the marketing calendar across departments

  • Drive message and content personalization using available customer data such as web behavior and purchase history

  • Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time and new features intended to drive performance lift

  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices

  • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails

  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends and best practices

  • Monitor deliverability and list hygiene in order to minimize unsubs, subscriber list health and any ISP/inbox delivery issues

  • Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly for majority of subscriber base

  • Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc. Identify low performance and advise on actionable opportunities for improvement

  • Other duties as assigned


  • Bachelor's degree in marketing or related field preferred

  • 2-3 years managing an email marketing program and hands-on experience using ESPs and automation tools such as Bronto, Listrak, Bluecore, Cheetah, Saleforce, etc.

  • Experience with Liveclicker or SmarterHQ a plus

  • A creative eye when it comes to email content including subject lines, preheaders, body copy, CTAs and content

  • Strong project management skills and can take projects from ideation to execution, outlining a project plan and timeline to execute against

  • Analytically minded and constant desire to improve KPIs and drive against goals. Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards and other marketing analytics tools

  • Self-starter and resourceful, with ability to find creative solutions to challenges, deal with ambiguity, able to adapt to changes and move campaigns and projects forward at times with minimal direction

  • Proficient in Excel and PowerPoint

  • HTML/CSS knowledge a plus

  • Photoshop experience a plus

  • Fashion brand experience a plus but not required

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Regional Automation Specialist

Lincoln Electric Holdings

Posted 1 week ago

VIEW JOBS 10/15/2019 12:00:00 AM 2020-01-13T00:00 Wolf Robotics, a subsidiary of Lincoln Electric, has had over 8,400 installations, our team of automation professionals has implemented solutions for the toughest metal working projects around. We foster an environment that encourages our group of bright, talented, and skilled employees to design and develop new products. Req. ID: 18477 Position Summary: The Regional Automation Specialist is responsible to develop and maintain customers for the General Industry Automation Group. This individual is accountable for reaching sales goals, maintaining customer relationships and representing the company in a highly professional manner. Extensive travel is required. Qualifications Required: * Bachelors' degree is required, Engineering discipline preferred. * Previous experience in Sales, 3-5 years preferred. * Previous experience in welding or welding related fields. * Technical knowledge of robotics automation integration and the robotics arc welding industry. * Ability to concept, qualify, and apply robotic arc welding systems to customer needs. * Ability to sell capital equipment to manufactures. * Proficient in Computer Literature and Microsoft Office including; Word, Excel, and PowerPoint * Willing to travel. * Represents the company at public relations activities and other external functions, such as trade shows. * Manage travel and marketing expenses. * Offer suggestions that will aid in the profitability of the company. * Behavioral skills required include: strong interpersonal skills, ability to work well under pressure, strong problem solving skills, self-managed, accountable, excellent written and verbal communication skills, highly motivated, self-confident, and able to effectively negotiate. Essential functions and responsibilities: * Obtain new business and increase recurring sales though relationship selling. * Maintains and expand customer base by building and maintaining rapport with key customers; identifying new customer opportunities. * Responsible for achieving annual sales and profit objectives. * Assume territory management in an assigned geographic region. * Maintain knowledge of competitors and their presence in assigned territory. * Provide timely reporting of pipeline, account and territory management activities within the Sales Information System. * Develop personalized sales presentations of robotics welding systems and services to existing and targeted customers. * Provide a strong focus on customer service. * Increase customer loyalty, market awareness and market share Nonessential functions and responsibilities * Other duties, responsibilities and special projects as assigned by the Sales Director. Success factors/job competencies: * Retain and grow customers * Coordinate activities in line with strategy to meet revenue and financial targets. * Utilize problem identification and resolution systems. * Keep the Sales Director and other senior management staff informed through timely utilization of verbal and written reports. * Represents Lincoln Electric at public relations activities and other external functions. * Regular and predictable attendance is an essential function of this job. Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. * Physical demands: Work is usually a mix of sedentary and walking. Use of the telephone is extensive. In the office there is minimal reaching, bending and lifting in relationship to documents and stored records. When at a customer facility, there will be lifting, reaching, bending, dragging, pulling and carrying of parts and equipment. This individual may have to walk long distances to reach the equipment within the customer's facility. * Work environment: This individual may have to sit for long periods of time. The noise level is usually moderate. Traveling may be unplanned and immediate; hours may be irregular. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability. Lincoln Electric is a $2.5B publicly traded company (NASDAQ) with over 10,000 employees around the world. With operations in over 40 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world's challenges. It is a great time to be part of the welding industry! Lincoln Electric does not accept unsolicited resumes from third-party recruiters. Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric. Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms. Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department. Employment Status: Salary Full-Time Function: Sales Section: Wolf Robotics LLC (US83) EOE Nearest Major Market: Los Angeles Job Segment: Engineer, Welding, Engineering, Manufacturing Lincoln Electric Holdings Santa Fe Springs CA

E-Mail Marketing Specialist (34754)

Windsor, Inc.