E-Mail Marketing Specialist (34754)

Windsor, Inc. Santa Fe Springs , CA 90671

Posted 2 months ago

Windsor was founded in 1937 as a family owned women's fashion store in Southern California. Today, we continue to be all about dressing up by helping our girl make moments matter with on-trend fashion for special occasions, a big night out, or just everyday. We've grown from our humble beginnings to nearly 200 stores with 2,100 team members across the country, and are still expanding with more stores opening. If you are a passionate individual and you think you have what it takes to keep our legacy going, apply and join our Windsor team today!

Job Summary:

Windsor is seeking an Email Marketing Specialist to handle execution of all day to day email marketing and SMS activities. The ideal candidate must be detail oriented, a self-starter, a creative thinker, analytical, deadline driven and constantly looking for new opportunities to improve performance and operational efficacy for programs and campaigns.

Job Responsibilities:

  • Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA and scheduling

  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails

  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals

  • Manage and execute against email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders. Communicate and coordinate changes to the marketing calendar across departments

  • Drive message and content personalization using available customer data such as web behavior and purchase history

  • Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time and new features intended to drive performance lift

  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices

  • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails

  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends and best practices

  • Monitor deliverability and list hygiene in order to minimize unsubs, subscriber list health and any ISP/inbox delivery issues

  • Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly for majority of subscriber base

  • Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc. Identify low performance and advise on actionable opportunities for improvement

  • Other duties as assigned

Qualifications:

  • Bachelor's degree in marketing or related field preferred

  • 2-3 years managing an email marketing program and hands-on experience using ESPs and automation tools such as Bronto, Listrak, Bluecore, Cheetah, Saleforce, etc.

  • Experience with Liveclicker or SmarterHQ a plus

  • A creative eye when it comes to email content including subject lines, preheaders, body copy, CTAs and content

  • Strong project management skills and can take projects from ideation to execution, outlining a project plan and timeline to execute against

  • Analytically minded and constant desire to improve KPIs and drive against goals. Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards and other marketing analytics tools

  • Self-starter and resourceful, with ability to find creative solutions to challenges, deal with ambiguity, able to adapt to changes and move campaigns and projects forward at times with minimal direction

  • Proficient in Excel and PowerPoint

  • HTML/CSS knowledge a plus

  • Photoshop experience a plus

  • Fashion brand experience a plus but not required

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E-Mail Marketing Specialist (34754)

Windsor, Inc.