Email Marketing Manager

Position Description

Position Title: Email Marketing Manager

Status: Full time (Exempt/Non-Exempt DOE)

Location: Zumiez Home Office -- Lynnwood, WA

Dept Number: 600

Dept Name: Web

Salary: DOE $60k -- $90k

Benefits: Medical, dental, vision, stock purchase program, 401k, product discount

The talented, hard-charging digital team at Zumiez is looking for some expert help. We're busy evolving Zumiez.com, Zumiez.ca, and Zumiez App to become a world-class omnichannel sales and marketing tool for our brands, our customers and our store staff. We're looking for an experienced and capable Email Marketing Manager to join our existing team of marketing experts.

We have an exciting growth plan and a long list of engaging projects set for 2024 and beyond. We're looking for a seasoned Email Marketing Manager who knows the digital retail and omnichannel space; has hands on experience developing and executing Email programs; and doesn't mind rolling up their sleeves to get the job done. We have programs to develop; tests to plan and execute; results to interpret; trends to identify; and results to share with the broader Zumiez team. If you have the drive and experience to become part of the Zumiez team, we want to hear from you.

The Email Marketing Manager is responsible for managing customer engagement, creating relevant experiences and driving sales growth through the email marketing channel. The position is responsible for managing all aspects of email marketing, including acquisition and file management; campaign management and sales forecasting; testing and optimization; deployment; and analytics and reporting. Responsibilities include driving innovation in the email marketing program through development of advanced email strategies, such as; data privacy and compliance, segmentation, dynamic content and machine learning.

You will be expected to work well in a fast-paced, rapidly changing environment. You must be self-motivated, flexible, and capable of handling both tactical and strategic assignments. You must be very organized; detail-oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure. Most of all, you must be passionate about growth, merchandising, sales and marketing, multi-channel retailing, trend spotting and customer satisfaction.

Principal Accountabilities

• Manage email automations, channel planning and sales forecasting, including: planning and management of email strategic roadmap, technology integrations and projects; forecasting and reporting sales performance for each campaign, automation or newly added program; development of email content strategy and creative process; and management of testing/QA process.

• Driving innovation in the email marketing program through development of file acquisition strategies, advanced email strategies, such as data privacy and compliance, segmentation, and dynamic content. Evaluate new approaches to email and other communication types, competitive benchmarking, industry best practices, new technology, and vendor capabilities to identify opportunities to improve email relevance, customer engagement, and sales.

• Responsible for planning the daily execution of promotional and brand marketing campaigns for both US & Canada; including planning and management of email content calendar, development of creative briefs, requests for creative assets, the management of the review/approval process before deployment and providing weekly reports of channel KPI's.

• Responsible for high-level of collaboration with Buying, Merchandising and Brand Marketing teams to ensure email marketing campaigns are effectively supporting the business's short and long-term goals.

• Optimizing the email channel through frequent and ongoing testing and analysis. Create and manage test calendar, including collaboration with appropriate stakeholders for input; Communicate results and insights from tests to stakeholders.

• Email deployment for all email communications, programs, and channels. Ensure the standard of flawless deployment continues to be met.

• Oversee customer email acquisition and file management. Drive customer email acquisition through development and implementation of email acquisition strategies and tactics. Drive optimization of email file through data hygiene tactics and implementation of reactivation and retention strategies and tactics.

• Deep focus on customer experience and driving customer engagement as a proxy for additional revenue.

• Conduct frequent analysis of competitor programs for new opportunities.

Desired Qualifications

• 4+ years experience in email marketing or other analytical online marketing.

• Bachelors Degree in Marketing, Communications, Merchandising or Business Administration preferred

• Demonstrated passion for omnichannel retail, technology, digital marketing, the internet, and general marketing.

• HTML skills (3+ years) and experience with HTML editor tools and Photoshop

• Experience with web analytics platforms/tools (Google Analytics, Core Metrics, etc.).

• Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment.

• Demonstrated initiative, creative problem-solving skills, organized.

• Proven leadership skills, including the ability to influence peers and external partners.

• Ability to learn on the fly, react quickly, and reprioritize efficiently in response to changing needs and situations.

• Consistent positive attitude.

• Demonstrated ability to work well under pressure in order to meet project deadlines.

Required Technical Skills

• 4+ years experience working with standard web analytics tools (see list above).

• Expert or advanced knowledge of Microsoft Office, especially Excel.

• Demonstrated proficiency in MS Power Point.

Pay & Benefits Key Points

• Health, vision, and dental insurance

• Basic life insurance and supplemental voluntary life insurance

• Disability insurance

• 401(k) plan

• Employee stock purchase plan

• Paid parental leave

• Vacation

• Employee Assistance Program

• Healthcare Flexible Spending Account (FSA)

• Dependent Care Flexible Spending Account (FSA)

• Zumiez merchandise discount

• Compensation for Role in Addition to Base Salary

• Bonus eligibility

• Equity eligibility

• Stock grant

Reports To

Group Manager, Digital Marketing

Travel Required

Approximately 5% annually

Key Partners

• com management team

• External Vendor Teams (Emarsys, Emailable, CrowdTwist)

• Key internal partners in Merchandising, Marketing, IT, and Retail

• Key external IT partners and service providers