Zocdoc is looking for an enthusiastic Email Marketing Manager. This is a great opportunity for a smart and technical email marketer to own and grow the CRM program at Zocdoc for our doctor customer base. The role will play an integral part in driving doctor acquisition, engagement, retention and product adoption.
What you'll do:
Develop, plan, execute and optimize (through AB testing) CRM campaigns using email and in-product notifications to meet business goals.
Work cross-functionally with sales, account management, product management and product marketing to achieve joint goals.
Partner with systems and business operations teams to ensure the accuracy of audience targeting, list pulls, data and to troubleshoot marketing platform issues.
Partner with the creative team to support the execution of marketing programs.
Regular reporting and tracking towards campaign and business goals
Garner insights and document best practices from previous campaigns so that we can continually learn and improve future campaign performance.
Conduct competitor and market analysis to learn from industry best practices and apply to Zocdoc campaigns
Assess, evaluate, and troubleshoot CRM/marketing data, tools, and processes to support the development of scalable marketing automation programs.
4+ years of experience building, coding, optimizing, and deploying email campaigns. SMB experience preferred but not required.
Hands-on experience with major email marketing automation software (Salesforce Marketing Cloud or similar platform strongly preferred).
Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPIs.
Strong analytical skills (particularly within Excel and SQL) and ability to use data to optimize.
Good understanding of HTML/CSS coding.
Ability to quickly build relationships with other teams across the company.
Willingness and ability to hire and manage CRM associate to help continue scaling our CRM efforts.
High attention to detail.
Ability to manage multiple projects at once in an ever-changing environment.
Bachelor's degree required.