Email Marketing Manager

Job Description

The Email Marketing Manager will support the company-wide database marketing efforts, in strategy and execution. The incumbent will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategies, and other areas of our expanding email marketing plans.

To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:

• Integrity

• Passion

• Work Ethic

Essential Duties and Responsibilities:

• Build, edit and update email templates within Salesforce Marketing Cloud (SFMC)

• Create the strategic vision of journeys or ad hoc campaigns, including lead generation, revenue-generating campaigns, informational sends, etc.

• QA (review) and deploy email campaigns or journeys using SFMC

• Collaborate with marketing managers, designers, copywriters, and project managers to see the project through the process, deployment and analysis

• Provide reporting on email campaigns, including email stats, web analytics, and direct revenue, where applicable

• Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)

• Collaborate with other departments (Revenue Management, E-Commerce, on-property staff, Social Media, etc.) to close the communication loop and ensure a consistent, cohesive message is delivered to our guests

• Maintain the email send calendar and meet deadlines for target launch dates