The Email Marketing Manager will own the day to day, hands-on execution of the customer email program and manage data to drive results. This person will ensure that email campaigns are successfully implemented from the planning stage to execution for Sotheby's Home. The ideal candidate will be able to take data and analyze trends and provide insight to the team.
Reports to the Director of Business Intelligence.
Oversee the email marketing program for Viyet (branding & promotional campaign, as well as triggered/automation program).
Build segmentation and engagement plans around key customer segments.
Manage ongoing optimization of program KPI's by designing and implementing comprehensive, measurable A/B and multivariate testing plans.
Maintain email reporting at both the campaign level and customer level and share results with key stakeholders.
Own the email execution process, including: planning content, coordinating assets and approvals, planning targeting, quality assurance reviews and scheduling.
Troubleshoot technical issues and consult with tech to implement solutions as well as third party vendors.
Work with the marketing team to develop an email marketing calendar that meets the needs of the business.
Oversee & coordinate email acquisition campaigns to help grow our email database and maintain high engagement rates with the current subscribers.
Own & oversee new projects & initiatives as it relates to the email program.
Bachelor's Degree or equivalent
A minimum of 3 years relevant professional experience in email marketing
Knowledge of the Sailthru platform or another email platform
Basic HTML coding
Expert in Excel
Experience with Sailthru and Google Analytics a plus
Strong project management skills managing deadlines, calendars, and data needs.
Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once
Strong written and verbal communication skills
Team player with the ability to build relationships to achieve team goals
Strong analytical skills