Email Marketing Manager

Email Marketing Manager

ESSENTIAL JOB RESULTS-

• Develop and maintain a comprehensive monthly email calendar, incorporating relevant product launches, seasonal themes, and sales events.

• Craft compelling email briefs that effectively communicate product stories and key messages.

• Collaborate closely with the design and product teams to ensure cohesive and visually appealing campaigns.

• Coordinate Sila requests and manage the end-to-end process of email ideation and creation, ensuring alignment with brand guidelines and objectives.

• Define and manage customer segmentation, executing targeted email campaigns tailored to specific audience segments.

• Assist with the creation and analysis of weekly, monthly and ad-hoc reports, providing key insights to optimize the performance of future campaigns.

• Conduct quality assurance checks on emails built by the Email Specialist to ensure accuracy and consistency across platforms.

• Develop and execute a strategy for engaging retail customers, collaborating with the retail team on campaigns for store openings and in-store promotions.

• Implement a robust testing strategy for email marketing campaigns, including experimentation with subject lines, dynamic content, creative layout, and targeting parameters. Track performance and identify and leverage trends and opportunities from the tests.

• Foster strong cross-departmental partnerships to facilitate seamless campaign execution and alignment with broader business objectives.

ADDITIONAL RESPONSBILITIES-

• Cross training other roles in the department to assist when needed

• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES-

• No

Qualifications

EDUCATION & EXPERIENCE-

• 3-5 years of relevant work experience in CRM or email marketing

• Strong writing skills with the ability to craft engaging and persuasive email content.

• Highly computer literate with the ability to learn new software quickly and efficiently.

• Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks.

• Analytical mindset with the ability to interpret data and derive actionable insights to optimize campaign performance.

• Excellent organizational skills and ability to think critically within a fast-paced environment, while meeting assigned deadlines.

• Strong interpersonal and communication skills, with the ability to collaborate effectively across teams and levels of the organization.

• Proficiency in email marketing platforms. Salesforce Marketing Cloud experience is a plus.

• Basic knowledge of HTML/CSS

• Basic knowledge of mobile app push best practices

• Experience in retail marketing or e-commerce is a plus

• Bachelor's Degree

• Minimum 3 years' experience in email marketing.

$78k-120k

About Skechers

Skechers (NYSE: SKX), a global, Fortune 500 brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do - delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 4,700 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.