Email Marketing Manager - Retail

Global Partners is seeking a passionate and experienced Email Marketing Manager

• Retail to join our retail marketing team focused on supporting 300+ convenience store locations. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful email marketing campaigns. The Email Marketing Manager

• Retail will be responsible for developing, implementing, and optimizing our email marketing program to engage and retain our audience, drive traffic to our stores and websites, and ultimately contribute to the growth of our business and loyalty programs.

For over 75 years Global Partners LP has been delivering the energy, products, and services that make life better. We've also successfully developed community integrated convenience stores where we are transforming the customer experience and rethinking what it means to lead as the adaptive energy distribution company. This is a source of pride and frankly, we don't plan on stopping. With our recent game changers such as Alltown Fresh and GlobalGLo we are looking to continue responsible and innovative growth. From design, supply, and tech we're looking for people to contribute to our company's direction. Global Partners is a great opportunity for those looking to develop their career with a longstanding company motivated by what's next.

The Types of "Energy" You Bring

• Regularly required to influence cross-functional teams

• Effective communication skills (verbal and written) and excellent customer service skills.

• Receives limited direction and exercises independent judgement within the scope of their role

"Gauges" of Responsibility

• Develop and execute comprehensive email marketing campaigns to drive customer engagement and trips to our stores.

• Plan engaging, personalized, and segmented email journeys tailored to different audience segments.

• Manage the end-to-end email campaign process, including content creation, design, scheduling, testing, deployment, and analysis.

• Collaborate with cross-functional and marketing teams to align email marketing efforts with business goals, objectives, and campaigns.

• A/B test different email elements (subject lines, content, design) to improve campaign effectiveness and ROI.

• Continuously monitor and analyze key email marketing metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign performance.

• Stay up-to-date with industry trends and best practices in email marketing to identify new opportunities for innovation and improvement.

• Ensure compliance with email marketing regulations and best practices.

"Fuel" for You

• Coins! We offer competitive salaries and opportunities for growth. We mean it! We have an amazing Talent Development Team who create trainings for growth and job development.

• Health + Wellness

• Medical, Dental, Visions and Life Insurance. Along with additional wellness support.

• The Road Ahead

• We offer 401k and a match component!

• Professional Development

• We provide tuition reimbursement; this benefit is offered after 6 months of service.

• Give Back! We believe in community support. We know everyone gives in their own way, that's why we offer paid volunteer time-off to you to help an organization of your choice.

The GPS of our Interview Process

• First thing first, if you're interested in the role, please apply.

• A talent acquisition team member will review your resume in partnership with the hiring manager. If your experience would lend to this opportunity a recruiter will contact you.

• We conduct "in-person" (ZOOM) interviews and provide additional interview information or other items needed at that time.

Qualifications

• Bachelor's degree in marketing, communications, or related field.

• 3-5 years proven experience in email marketing, preferably in a similar industry or environment.

• Strong understanding and experience with email marketing principles, best practices, and industry trends.

• Excellent written and verbal communication skills, with a keen eye for detail and creativity.

• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

• A flexible mindset and the ability to thrive in a fast-paced and dynamic environment.

• Results-oriented with a focus on driving measurable outcomes and achieving KPIs.

• Proficiency with email marketing platforms and marketing automation tools.

Research shows that many, especially women and marginalized people, are hesitant to apply for job if they don't check every box. If you are excited about this position, and think you could have an impact here, please apply anyway, even if you don't meet every point on the job description. We'd love to hear from you.

Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-891-4000.