Email Marketing Manager

Infosec Institute Chicago , IL 60602

Posted 2 months ago

Infosec's a fast-growing, stable software company with amazing opportunities to start or grow your career. We've been fighting cybercrime since 2004 and are on a mission to equip everyone with the latest security education and skills so the good guys win. It's ambitious. It's rewarding. It's what we do every day. And we're looking for bright, passionate new team members to join us.

At Infosec, you'll be surrounded and supported by bright, ambitious co-workers who share a relentless passion for innovation, collaboration, curiosity and getting things done. There's no our way or the highway here. We believe good ideas can come from anyone - open doors and open ears mean your voice can make a real difference.

Email Marketing Manager

As the Email Marketing Manager, you will own our entire email marketing program. This includes drip campaigns, newsletters, list management, and overall performance. You'll work very closely with the digital marketing and product marketing teams to deliver the best content and messaging at the right time. You'll need some ambition; this isn't a program ready for only tweaks or adjustments. You'll stretch beyond the standard email roles and be involved in new tool selection and implementation, email reply solutions, SMS, landing pages, and any other overlap with other sales and marketing channels and tactics.

Your responsibilities:

  • Email database management and segmentation based on customer journeys

  • List acquisition and growth through Infosec web properties as well as partners and vendors

  • Continual drip campaign performance improvements. Split, renew, retire, enhance.

  • Develop a testing-first process; including A/B testing of subject lines, body, CTAs, landing pages, and segment success

  • Go beyond top of funnel stats of open rates and CTRs to understand engagement with (and from) email

  • Work with copywriters, graphic designers, and developers to continually improve and refresh all emails

  • Optimize and improve newsletter program for send times, audience, frequency, personalization and journey.

  • Influence all email sends outside of marketing activities; in-app, sales engagement platform.

  • Communicate findings to influence copy, subject lines, CTAs as well as content on Infosec websites and sales collateral

Your qualifications:

  • 2-5 years of email marketing experience

  • Experience using email automation tools, i.e. mandrill, mailchimp, and pardot

  • Creation of web copy for use in diverse marketing materials

  • Analytical skills and ability to identify, interpret, and use marketing analytics

  • Excellent written and verbal communication skills

  • Ability to meet deadlines and work in a fast-paced environment

  • Experience with HTML coding - especially of responsive email templates

  • Multi-tasker with great time management and project management skills

  • Self-directed and able to take on responsibilities with minimal supervision

  • Degree preferred

  • Google Analytics experience

Why You Should Join Us

  • Quickly growing, stable (16 years!) tech company

  • Named to Madison Best Places to Work 2019

  • Internal career path opportunities

  • Competitive base salary and 401(k) with company match

  • Health and wellness benefits (medical, dental, vision, FSAs, supplemental insurance, life insurance)

  • Paid parental leave

  • Paid time off for volunteer and charitable work

  • Infosec Gives pledge - sharing 1% of our profit, product and time to impact communities around us

  • Commitment to diversity and inclusion so all employees feel comfortable and confident bringing their whole selves to work

How to Apply

If this sounds like the opportunity you've been looking for, apply right now! A real human being will review your application and get back to you if you're a good fit. If you're unsure or have questions, feel free to reach out to me directly at sarah.hart@infosecinstitute.com. I look forward to speaking with you soon!

Infosec is an equal opportunity employer.

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