Email Marketing Coordinator (173358-268)

UBM Techweb Santa Monica , CA 90405

Posted 2 months ago

ABOUT UBM:

UBM organizes over 300 market-leading B2B events every year. At our events we create the environments which allow business to flourish. Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.

Our events serve a tremendous variety of different industry sectors from furniture to fashion to pharma. In total we serve over 50 different communities.

There are over 3,750 people working at UBM. We operate in more than 20 countries. This global footprint allows us to help businesses to trade both domestically and internationally.

JOB SUMMARY:

The Email Marketing Coordinator will support the Email Marketing Manager to optimize email marketing initiatives and drive attendance for all Advanced Manufacturing Group events. They will assist in deploying email campaigns, driving efficiencies, and ultimately increasing the number of attendance at our events. We're looking for a data-driven marketer who can generate success in email marketing and delivering growth. If you are looking to grow your career and interested in email marketing, this job is for you!

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Execute targeted email strategies to engage customers, drive conversions and achieve business goals.

  • Coordinate all attendee email campaigns including routing content for editing, adding final edits to Eloqua and QA testing.

  • Maintain an email segmentation strategy and deployment calendar, driven by customer insights and email best practices.

  • Provide regular data reports to Email Marketing Manager.

  • Work with internal email and copywriting teams to develop a robust standard email campaign structure for attendee campaigns.

  • Track campaign performance and present results and ideas for improvement to Email Marketing Manager.

REQUIRED SKILLS AND EXPERIENCE:

  • Bachelor's degree in marketing, business or related field.

  • 0-2 years marketing experience

  • Analytical background and knowledge of marketing analytics tools (Omniture, email metrics, Google Analytics a plus).

  • Excellent interpersonal, verbal and written communication skills.

  • Ability to succeed in a fast-paced environment with rapidly changing priorities.

  • Outstanding project management, organizational skills, and attention to detail.

  • Self-motivated, and high energy and team-oriented.

  • Ability to work under deadlines.

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

  • HTML experience not required, but a plus.

  • Knowledge of marketing automation tools (e.g. Eloqua, Marketo etc.) a plus

ABOUT THIS DIVISION:

UBM's Advanced Manufacturing Group is the leading B2B event and media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce, and innovation in such sophisticated segments as medical devices and pharmaceutical development, advanced engineering design, automation, manufacturing, processing, and packaging. http://www.ubm.com/sectors/advanced-manufacturing

Why work for UBM?

As an employee of UBM you will have access to a positive company culture, a flexible and professional environment, UBM Employee Benefits and a commitment from us that we will invest in developing your talent.

UBM is committed to its policy of equal employment opportunity for applicants and employees. Our employment practices are based on each person's skills, abilities and performance. We provide equal opportunity in employment to qualified individuals regardless of age, race, color, religion, sex, sexual orientation, national origin, ancestry, citizenship, gender identity, gender re-assignment, marital or veteran status, disability, or any other basis protected by law. This commitment extends to all employment decisions, including but not limited to recruitment, hiring, promotion, training, compensation, benefits, discipline and discharge. Any form of discrimination is in violation of this policy and will not be tolerated by the Company.

We invite you to be part of an organization that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business

Job Location Santa Monica, California, United StatesPosition TypeFull-Time/Regular

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Email Marketing Coordinator (173358-268)

UBM Techweb