Email Marketing Automation Manager

Mopop Seattle , WA 98164

Posted 2 months ago

ESSENTIAL FUNCTIONS (other duties assigned):

  • Own CRM and ESP systems and deployment strategies
  • Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions
  • Create and manage email campaigns and drip programs including messaging calendar, production, testing/optimization, audience selection, and analysis/key insights
  • Set conversion and tactical goals, and own KPIs measurement and reporting
  • Collaborate with Advancement/Sales/Memberships team on knowledge of customer and loyalty framework
  • Oversee email communications program, including standing coordination, design, production, and deployment of high quality, on-time campaigns in support of cross departmental initiatives
  • Develop and optimize triggered email programs and define business logic behind customization, campaign prioritization, frequency caps, etc.
  • Manage development, hypotheses and execution of email testing program, providing takeaways and recommendations to continually improve programming
  • Collaborate with Marketing and Content Managers to devise appropriate cross-channel efforts to drive customer acquisition and retention goals; develop, design, and produce compelling email creative
  • Proactive management of health and integrity of customer database through lapsed programming, quality of communications and deliverability
  • Develop POVs and proposals for new communication initiatives across email and CRM
  • Proactive research and identification of opportunities to further drive revenue through customer campaigns and improve marketing efficiencies
  • Drive surveying strategy development and deployment in collaboration with cross-department stakeholders
  • Uncover untapped business opportunities through analysis of customer, marketing, and web data
  • Continuously aim for conversion of customers post first-touch, designing brand induction points across email communications

QUALIFICATIONS (Education/Experience/Certifications):

  • Degree in Marketing, Business Administration, Strategy or related field
  • 3+ years relevant experience in customer marketing, CRM, analytics or equivalent
  • 3+ years of experience using an ESP, in-app messaging, SMS and push notifications – Prospect2 experience a plus
  • Email marketing experience required – experience with Marketo, Salesforce, or other marketing stacks a plus
  • Survey Monkey experience required
  • Loyalty program management experience a plus
  • Exceptional understanding of consumer behavior, trends and market analysis
  • Cross-channel business acumen
  • Highly collaborative and demonstrated diplomacy
  • Demonstrated depth of communications strategy and segmentation decisions in an ecommerce environment
  • Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes
  • Excellent written, verbal and presentation communication skills
  • Highly proficient email, web and customer analytics, and marketing technology (specifically campaign management and data management platforms)
  • Advanced Excel skills
  • Knowledge of HTML a plus
  • Confident creative thinker and ability to think outside the box with ability to execute
  • Self-starter with an entrepreneurial mind-set and determined approach to achieve success


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to sit, stand and walk. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee is frequently required to lift up to 30 pounds, and occasionally up to 50 pounds.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Email Marketing And Texting Coordinator


Posted 2 weeks ago

VIEW JOBS 5/21/2020 12:00:00 AM 2020-08-19T00:00 Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves. Position Summary: As a member of the Digital Communications Team, this position will report directly to the Digital Communications Manager and assist in the execution and optimization of Trupanion's digital marketing communication campaigns and initiatives! This role will contribute to a team of coordinators in achieving Trupanion's conversion and corporate business goals. You will focus on optimizing current email and text campaigns, developing new digital marketing communication touchpoints and assets, auditing and maintaining campaigns, and creating insightful reporting on various channels and leads. This role will have a strong focus on providing constant insight into program performances and overall business impact. Key Responsibilities Include: * Focuses on continuous improvement and ongoing success of all marketing programs, including marketing automation and email marketing programs and assets * Ensure Trupanion improves, maintains, and optimizes a fluid digital communication journey for leads throughout their experience with Trupanion * Develop research-informed and data-based hypothesizes in proposals for A/B tests for digital communication assets and channels * Propose creative content solutions to channel owners and the content team for review and approval, to make progress toward corporate objectives including enrollment and conversion goals * Assist the team in documenting, and the review of key performance measurements, including opens, clicks, unsubscribes, and conversion rates * Collaborate and support the Digital Communications team, and influencing increased cross-team collaboration in the interest of increasing conversion rate and meeting team objectives * Identify issues as they arise and work with the Digital Communications Team, Manager, and other internal partners to get resolutions * Document changes/findings/test results for the various digital communication platforms and outlets * Identify and research competitive players in pet insurance digital communications strategies and present actionable plans on how to incorporate competitive findings to improve email & text conversion and enrollments Qualifications (Please include a cover letter with your application!) Education, Registration & Certification: * Bachelor's degree in Marketing or Computer Science preferred Experience: * 1-2 years of relevant marketing experience Skills, Knowledge & Abilities: * Knowledge and experience in marketing email automation and A/B testing required * Basic Excel and HTML * Ability to manage multiple priorities and projects efficiently * Effective verbal and written communication skills * Confident self-starter who can work both independently and with a team * Self-motivated, furiously curious, with a can-do attitude - and inspires the same in the team * Highly adaptable and flexible with the ability to change direction when needed * Possess strong time management skills, including efficient execution of tasks and the ability to communicate challenges/barriers to effective and efficient workflows * Exceptionally reliable and dependable as a key member of the team Benefits and Perks: * Bonus opportunities * Full medical, dental and vision benefits at no cost to the employee * Four weeks paid time off * Five-week sabbatical after five years of employment * Restricted Stock Units * Open, casual, pet-friendly and fun office environment * Free dog walking services for office pets during business hours * Free medical health insurance for your pet (1 dog or cat) * Paid time off to volunteer at nonprofit organizations * Free on-site gym About Trupanion: We're all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We're focused on providing continuous training and support to all team members to encourage long-term happiness and success. Take a look inside our office and see for yourself: Things We Value * Caring: We care about each other. * Adhocracy: An adhocracy is intentionally 'adhoc' instead of bureaucratic. Adhocracies value the ability to adapt quickly, flexibility and employee empowerment. * Trusting: We trust one another with information * Sincere: We do what we say and say what we mean. * Devoted: We love pets. * Original: We are innovative and fair. * Genuine: We are free to express our true selves. * Simple: Simple is better. For more information about Trupanion, visit Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Trupanion Seattle WA

Email Marketing Automation Manager