Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Email Marketing And Data Science Manager

Expired Job

New York University New York , NY 10007

Posted 3 months ago

Position Summary

As a critical role in NYU's University Development and Alumni Relations' marketing and communications, the primary function will be to generate and deploy innovative communications that drive engagement among alumni and donors with NYU through Marketo and Cvent. This role will be responsible for key aspects of our eMarketing strategy including Marketing Automation, Email Marketing, and Event Registration. A successful candidate will work closely with other members of the IT and marketing teams and communicate progress and challenges to management. Candidate should have a strong history of marketing automation and demonstrate success in marketing conversion strategies. You will provide day-to-day marketing automation development and execution; including nurture programs, automated email communications, web forms, event programs, and ad hoc requests. In this role you will execute development, alignment, and implementation of lead scoring, nurturing and management. As a data scientist, you will be accountable for monitoring marketing automation success, working with Alumni Relations Communications to track and report metrics and providing guidance to further improve results as well as quarterly and annual insights and trends tracking. You will also support our other channels, like our website and social media.

Qualifications

Required Education: Bachelor's degree

Required Experience: Have minimum 3 years' experience

  • Proficient in Marketing AutomationPreferred Experience: Know Marketo inside and out

  • Have knowledge of CRM and databases

Required Skills, Knowledge and Abilities: Have a strong understanding of marketing operations and campaign management

  • Know all about retargeting

  • Be a team player with a positive attitude and a focus on learning with a continuous improvement mindset

  • Have experience managing projects and assignments independently

  • Have ability to work independently and proactively

  • Really understand email best practices, innovation, and technologies

  • Excellent communication, interpersonal, and proven business partnership skills with a bias towards strategic thinking

  • Team player with a positive attitude and a focus on learning with a continuous improvement mindset

  • Know HTML and Google AnalyticsPreferred Skills, Knowledge and Abilities: Marketo Certified Expert (MCE) or Marketo Certified Solutions Architect (MCSA)

  • JavaScript

  • CSS

Additional Information

EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Email Marketing Manager

Verifly Insurance Services

Posted 1 week ago

VIEW JOBS 11/29/2018 12:00:00 AM 2019-02-27T00:00 <p>A once-in-a-lifetime opportunity to work in an early-stage, well-funded InsurTech startup run by seasoned founders, backed by A-list investors, chasing a $250B global market.</p><p><br></p><p><strong>ABOUT US</strong><br></p><p>Verifly delivers <a href="https://workable.com/nr?l=https%3A%2F%2Fmedium.com%2Fverifly%2Fverifly-media-kit-a7fe34b2394d" rel="nofollow noreferrer noopener" class="external">on-demand insurance by the job</a> to cover the 57 million people who work independently — such as photographers, handymen, DJs, and others — via our app. As more people freelance, many clients require them to be insured. These workers need easy, mobile access to quick, inexpensive, short-term insurance so they never lose a potential job or have to call an insurance broker. Verifly delivers this in seconds for as little as $5 for one hour and one million dollars of business insurance.</p><p><br></p><p><strong>THE ROLE</strong></p><p>Verifly seeks a marketing leader who will define and own lifecycle marketing and execution. You'll be responsible for defining lifecycle marketing programs, messaging strategies, managing A/B testing, and working with advanced analytics and data science teams to drive marketing programs. You thrive in uncertainty and love to build things from scratch. You love brand marketing but your programs are always data-driven.<br></p><p><br></p><p><strong>RESPONSIBILITIES</strong></p><ul> <li>Take ownership of all key lifecycle communication touch-points for the Verifly user base</li> <li>Responsible for managing the planning, execution, tracking and analysis of emails, push notifications and SMS message to achieve user conversion (e.g. quote to bind), re-purchase and retention</li> <li>Develop strategy and build out customer journeys for multiple audiences</li> <li>Create and implement Lifecycle Marketing Plan based on best-practice e-commerce CRM tactics</li> <li>Launch customer journey campaigns and deploy ad hoc campaigns as-needed</li> <li>Provide performance metrics for all lifecycle channels</li> <li>Optimize programs for performance improvements </li> </ul><p><strong>Requirements</strong></p><ul> <li>Exceptional written skills and ability to craft high-conversion communication including emails, pushes, and SMS messages for a well-known e-commerce platform or brand</li> <li>Knowledge and experience with CRM platform such as Braze, Iterable, etc.</li> <li>Ability to quickly learn platform tools like Iterable, BEE, Sendgrid and Clickback</li> <li>Strong knowledge of channel best practices and list segmentation</li> <li>Have the proven ability to run A/B tests, analyze and interpret data</li> <li>Experience with owning several email campaigns from start to finish and ensure accuracy and attention to detail. Start to finish means authorship, images, approval, tracking links, creation and launch</li> <li>Have experience building out customer lifecycle programs and understanding the customer journey</li> <li>Excellent communicator with the ability to interact with multiple internal departments</li> <li>Start-up experience required</li> <li>BA/BS required</li> <li>5+ of experience in Marketing within a Direct-to-Consumer company</li> </ul><p><a rel="nofollow noreferrer noopener" class="external"></a></p><p><a rel="nofollow noreferrer noopener" class="external"></a></p><p><strong>Benefits</strong></p><p>Full-time employees receive generous stock options in addition to amazing working conditions and competitive pay and benefits including health insurance. We work out of a cool SoHo office with a house dog and no dress code (you must dress).</p> Verifly Insurance Services New York NY

Email Marketing And Data Science Manager

Expired Job

New York University