Email Marketing Analytics And Insight Sr. Advisor

Dell Inc Round Rock , TX 78664

Posted 4 months ago

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can't wait for you to discover this for yourself as a Email Marketing Analytics & Insight, Sr. Advisor on our Global Media Planning Analytics, Reporting &Visualizationteam in Round Rock, TX.

This is the opportunity to work as an email marketing analytics and insight manager at Dell, serving Consumer and Small Business segments for US, Canada and Latin America market. In this role, you are a creative problem solver using your intellectual curiosity, project management skills, and passion for analytics to effectively manage, define and shape your role. What sets you apart, is your ability to translate advanced analytical concepts to non-technical stakeholders, helping drive changes in the business with your recommendation on how email campaigns have to evolve.

As part of global Media Planning Analytics, Reporting & Visualization team of global CSB marketing technology organization, you will be the key driver of email performance improvement. Within the domain of email marketing, you will be developing analytical solutions to generate actionable insights on customer acquisition, product preference, and responsiveness to email contents, contact timing and frequency, conversion performance (promotional effectiveness) and so on. As a go-to person of email campaign analytics, you will be working closely with marketing stakeholders to capture their testing needs, build test roadmap, design tests, perform statistical analysis, generate insights in power points with good storytelling, and continue to track value of your service to the business.

Responsibilities:

  • Develop roadmap of email performance tests closely working with marketing stakeholders

  • Guild business on design of email campaigns to be measurable from various metrics stand point with sample sizing, holdout sizing and selection of effective statistical method

  • Assist cross functional teams with end-to-end emails campaign testing initiatives from tracking set up to, campaign execution and output data collection

  • Provide analysis of and insight from campaign result using trending analysis, statistical A/B testing analysis

  • Slice and dice complex data into meaningful conclusions that can be turned into actionable decisions

  • Partner with stakeholders to develop actionable insights that maximize engagement and business adoption of recommendation

  • Perform statistical analysis to drive reliable conclusion using regression analysis, ANOVA, Chi-square analysis, sampling analysis, time series analysis, clustering/ PCA/ Factor analysis

  • Provide guidance to other team members in performing analyses

  • Design power point slides to have clear story telling of insights and recommendations of analysis in the context of business with appropriate charts, graphs and words

  • Efficiently present outputs to business stakeholders verbally and in writing

  • Manage intake and tracking of business requests

  • Capacity management of global group of analytics

  • Project manage business engagement model of email analytics function of the team with stakeholders

  • Provide campaign reporting

Requirements:

  • 5+ years of marketing analytics and 3+ years in marketing planning or strategy

  • Experience in email marketing preferred

  • Knowledge in fundamental statistics theories

  • Proficiency in R, SAS and MS excel to build statistical models

  • Hands-on experience with analytics, e.g. Google Analytics, Adobe, etc.

  • Working knowledge or hands-on experience with email marketing automation platforms

  • General understanding of digital marketing landscape

  • Exceptional power point skills in creating insights with visuals and story telling

  • Strong written/oral communication skills

  • Exceptional analytical ability and critical thinking skills

  • Ability to thrive in a fast-paced, rapidly changing environment

  • Project management skill in clearly defining project deliverables, timelines, and dependencies with input from team members and internal stakeholders

  • Work independently as well as successfully within a team

  • A positive, can-do attitude

  • Proficiency in English

  • Bachelor's degree required, MBA a plus

  • Major in statistics, marketing, mathematics, or industrial engineering preferred

Benefits

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here.

Job Family: Marketing Job ID: R69553


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Email Marketing Analytics And Insight Sr. Advisor

Dell Inc