Email Marketing Analyst-Remote

Pearson Orlando , FL 32801

Posted 2 months ago

Email Marketing Analyst-Remote - ( 2112722 )

Description

We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Email Marketing Analyst is responsible for planning, executing, building, testing and deploying email campaigns. The Analyst will build, QA, and email campaigns with the Salesforce Marketing Cloud platform. The ideal candidate will proactively identify opportunities within POLS-Pearson and have a solid command of email best practices to positively impact performance. He/she will coordinate and execute on the marketing automation strategy for email. This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams.

General Responsibilities

  • Support email strategy for partner and/or internal POLS team, including proactive data-driven recommendations and read-out on results

  • Collaboratively works across different stakeholder teams, with ability to translate business problems into

  • Effectively prioritize projects and deliver multiple email campaigns based on plan/audience

  • Coordinate and configure journey-based campaigns using dynamic rules for personalization through SFMC

  • Evaluate email design elements and optimize campaigns based on results including A/B testing and tracking

  • Analyze effectiveness of various projects/ campaigns

  • Work with Marketing Analytics on reporting/insights

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • 3-5 years in responsive design experience using HTLM, CSS and graphic design in a corporate or agency environment

  • 3 years working on various email campaigns and journeys within ESP environment is required, high proficiency with SFMC preferred

  • SFMC certification required

  • Strong analytical skills

  • Ability to work within ticketing system (Wrike, JIRA or equivalent), and collaboration platforms (Confluence or equivalent)

Primary Location : US-FL-Miami

Other Locations : US-FL-West Palm Beach, US-AZ-Chandler, US-AZ-Flagstaff, US-IL-Elk Grove Village, US-FL-Orlando, US-AZ-Glendale, US-FL-Daytona

Work Locations :

US-FL-Miami-Remote

Miami

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Sep 2, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2112722

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Email Marketing Manager

Travel + Leisure Co.

Posted 4 weeks ago

VIEW JOBS 9/26/2021 12:00:00 AM 2021-12-25T00:00 Put the World on Vacation At Panorama our mission is simple: to put the world on vacation. As the world's foremost membership travel business and part of Travel + Leisure Co., we bring a broader perspective through our brands, including RCI, the largest vacation exchange company, 7Across, Love Home Swap, the Registry Collection, @Work International, and the Alliance Reservations Network. Together we're shaping the future of the travel industry as we deliver new vacation possibilities. Summary The Email Marketing Manager will manage the responsibilities of an email specialist that reports into them and own the execution and optimization of our Email program and strategy. In this highly collaborative, hands-on role you will work closely with all business units to maintain a customer-focused email strategy that will include acquisition, lead nurturing, engagement pathing, and retention campaigns through ad-hoc and drip based strategies. In this role you will be responsible for email campaign strategy (desired outcome, design and flow) and email metrics to assess effectiveness of strategy. This position requires a skilled marketer with experience in designing and optimizing complex email campaigns, contact strategies and interactive programs. You must have strong communications skills and the ability to handle multiple concurrent projects while adapting quickly to rapidly changing priorities. Essential Job Functions * Responsible for managing the email marketing specialist and his/her duties as it relates to email production and execution and the overall contact strategy of ad hoc, trigger and journey emails and SMS (Short Message Service). * Responsible for understanding email system configuration, source system feed formats, data feed analysis, and platform capabilities (SFMC) and each area's impact on campaign design and deployment * Manage email lists and data integration between our email service provider (Salesforce Marketing Cloud) and CRM, test and send emails * Understand the business logic using a rule-based language, help configure and test the business rules for email marketing and SMS campaigns * Seek opportunities to improve email development process / support model - driving efficiencies and faster time to market * Manage campaign workflows and coordinate with creative, digital marketing and communication teams, and other internal teams to ensure deadlines and goals are met * Give input to SMS content, email design and content for HTML or pre-existing templates. Make minor changes to email creative and email template as needed. * Manage email calendars, send volume, list targeting, production, etc. and define cadence based on performance testing, segmentation and organizational prioritization * Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of email and SMS marketing campaigns and recommendations for enhancing effectiveness * Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs * Track and communicate results, success metrics and recommendations for improvement * Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics * Create requirements for data needed to personalize and customize dynamic content for each customer segment * Define strategy for integrating dynamic content into emails, SMS and landing pages to boost conversion metrics * Create and develop campaigns that new member sign-ups, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth to meet goals Travel Requirements Some travel may be required - less than 5%. Minimum Requirements and Qualifications * BA/BS in Sales/Marketing or business related field * 3+ years of related work experience in ad hoc and trigger email marketing and SMS * Working knowledge of email/marketing programs especially, Sales Force Marketing Cloud * Experience with web analytics platforms, especially Google Analytics * Experience working cross functionally and with agency partners * Self-starter with demonstrated ability to achieve stretch goals in a fast-paced startup environment. * Analytical, metrics driven and takes initiative, self-starter attitude. * Excellent verbal and written communication skills required. * Strong command of Power Point and Excel required. * Must be results driven, enjoy problem solving and passionate about being challenged. * Former experience with timeshare, hotel or hospitality companies is a plus * Excellent organizational skills and ability to meet deadlines Unless there is a legal requirement, experience will be accepted for the education requirement. A Place for Everyone Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you'll find a team that's inclusive, values diversity, and is built on a foundational respect for people from all over the world. We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying. Travel + Leisure Co. Orlando FL

Email Marketing Analyst-Remote

Pearson