Elementary School Marketing Coordinator

Requirements / Qualifications

Bachelor's degree in marketing, communication, or a related field.

Job Summary

Job Summary

Responsibilities: Internal communication is directed to current school families, parents, guardians, students, faculty, and Tzu Chi Education Foundation.

Communication strategies consist of, but not limited to, the following: Design and implement an effective and coherent school communication plan, which includes clear communication channels and protocols within the school community. Compile and distribute Weekly Newsletter.

Design, coordinate and implement the Monthly Parent Program. Notify parents of events, happenings, etc. as needed. Prepare monthly reports on the state of the school in relation to school events and marketing programs for the Principal and Education Foundation.

Design and implement student assemblies that keep students engaged and involved. Engage with the school community, including staff, parents, and students, to foster a collaborative and supportive environment, gather feedback on school initiatives, address concerns, and promote involvement in school activities and decision-making processes. External marketing is directed towards the community at large.

Marketing strategies consist of, but not limited to, the following: Design, manage, implement a comprehensive and data-driven marketing plan. Take pictures and create videos of school events to document activities and enhance school communications through various platforms.

Manage the school website and optimize the school's web presence. Make effective use of social media, including Facebook, Instagram, Twitter, Line, WeChat, etc. by posting timely updates of select school events using high quality images, videos, and text, preferably in English and Chinese. Reach out to community leaders, elected officials, etc. to raise awareness of the school. Liaison with other schools and organizations who share common values and missions for networking and development of shared resources and programs.

Requirements / Qualifications

Requirements / Qualifications

Bachelor's degree in marketing, communication, or a related field.