E-Commerce Trade Planning Lead

General Mills, Inc. Cincinnati , OH 45201

Posted 7 months ago

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.


As the Ecommerce Trade Planning Lead at our Kroger Business Center, you will be responsible for developing the strategy and processes to integrate Ecommerce into planning and selling across the Kroger Region and with General Mills' second largest customer.

In this role you will own cross-functional and customer relationships to develop and sell in national customer strategies. This role reports directly to the Kroger Regional Sales Director and dotted line reports to the Kroger ISM/Ecommerce team.

This is an opportunity to work on one of the fastest moving parts of our business, and an area that is all focused on growth. Successful completion of this role will fulfill your Trade Strategy & Analytics experience, while providing you with unique exposure to Ecommerce.


Integrate Kroger & General Mills Ecommerce Strategies:

  • Develop Trade Planning & Selling materials

Lead & Manage Projects:

  • Creating framework for ROI against all Ecommerce support activities

  • Broad integration into region selling and planning process

  • New customer initiative startups

Assist account representatives with the use of data:

  • Analyze data to develop insights in a clear & concise manner.

  • Provide support and guidance.

  • Assist with the development of customer presentations.

  • Gather data, Channel Facts, consumer and customer data (84151, Market 6, & IRI)

  • Support development of plans by defining opportunities, providing key information and preparing presentation materials.

  • Conduct performance analysis against plan.

Deliver on core Trade Planning Metrics:

  • Item set up

  • Volume

  • Trade Efficiency

  • Spending

Effectively leverage trade & planning tools:

  • Provide analysis to determine volume through Distribution, Shelving, and Merchandising & Pricing opportunities related to Ecommerce

  • Understand General Mills trade strategy & mechanics.

  • Data gathering, analysis and interpretation of all trade spending to identify business opportunities.

  • Analyze the business environment/competitive activities.

Assist with the business development and planning process for the customer team:

  • Understand General Mills products & categories.

  • Identify & share best practices.

  • Assist with volume forecasting:

  • Understand the forecasting process.

  • Provide analysis to inform the forecasting process.

  • Leverage trade and planning tools to inform estimates.

  • Understand the implication of the estimates & forecasts to the broader business strategy.

  • Energize and develop others:

  • Demonstrate agility when faced with change and challenge.

  • Act as a buddy or mentor to another employee.

  • Understand the performance management process and tools.

  • Bachelor's Degree

  • 2+ years sales experience


  • Ecommerce Experience
  • customer Management Experience


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E-Commerce Trade Planning Lead

General Mills, Inc.