The E-Commerce Strategy & Planning Manager will deliver profit and revenue for the Revlon D2C portfolio of brand websites. The manager must have a proven track record in running successful e-commerce businesses that maintained significant YOY growth by driving consumer acquisition and retention strategies. This position sits within sales working collaboratively with Brand Marketing, the Digital Center of Excellence, Creative, Media, Customer Marketing, Planning, Development, IT and Finance.
The E-Commerce Strategy & Planning Manager will combine an understanding of what drives e-commerce sales and a passion for user experience to improve the onsite shopping experience. As an expert on customer behavior, this role will advocate for the needs of our customers and serve as the go-to person for insight on site traffic and merchandising performance. Projects must be delivered on-time, on-budget and with quality efficiency.
The E-Commerce Strategy & Planning Manager will oversee at least one direct report and will report to the D2C Sr E-Commerce Director.
Support the development of a robust demand forecast, that is agreed to by Sales and Marketing
Managing and taking ownership of department-wide online eCommerce strategy and P&L entities to enhance online shopper experience
Development of the initial product launch, pipeline shipments, projected allocations, and expected cannibalization by closely working with Sales, Operations and Marketing teams
Minimize new product forecast variances by pro-actively reviewing launch results at the SKU-customer level
Plays a key role in the Sales and Operations Planning process and ensures the timely communication of ongoing forecast changes to appropriate stakeholders
Collects all replenishment forecasts from the international markets, reviews for significant changes from previous month
Submits new product and replenishment forecast requirement templates within specified timelines
Serves as a key resource in assisting the business with shipping & metric reporting for identification and understanding of shipping trends
Create budget sales and margin plans by sales categories which align with corporate growth strategies
Analyze, assemble and maintain time phased shipping forecast for current product assortment based on historical sales, market trends, seasonality, promotions and point of sale data
Proactively analyze all aspects of the D2C E-Commerce business including margin, sales, promotions, and inventory
Report on monthly performance of sales, margin, inventory against prior year, plan and forecast
Analyze historical data and current trends to identify risks and opportunities in order to achieve sales
Create merchandise assortments for new market offerings based on historical selling and current product type trends
Interact with Customer Service group when assigning/maintaining order reserve levels for newness, off price and markdown product
Work alongside sales, marketing, and D2C E-Commerce teams to ensure that inventory is always at the right place and right time
Collaborate with materials planning team to ensure that are no inventory shortages or liabilities
Act as liaison between Marketing, Product Development, R&D, PDM, Packaging and Creative in all areas relating to the product-to-market timeline for new product launches
Partner with marketing and product development teams to assist in new product launches, product reformulations, and any promotional activities that will impact inventory
Manage the SKU lifecycle process including new launches, product reformulations, packaging changes and product discontinuations
Responsible for inventory reconciliation for goods received at the warehouse and troubleshoot any issues and discrepancies
Manage relationship with the distribution center to ensure that high service levels are achieved
Support consensus meetings by working with the Marketing, Sales, Sales Operations, Supply Planning and Finance teams to ensure forecast alignment between the marketing, sales and financial plans
The D2C E-Commerce Planning/Analyst Manager reports to the D2C Sr E-Commerce Director.
Who is the right person for this role?
It's important that we find individuals who are a great fit for our business. Our team has an energetic and purposeful intensity and we are relentless in our determination to deliver. We are always accountable for our actions and will not be deterred by any obstacles. We respond quickly to business challenges and opportunities and are creative to make things happen fast so we can exceed the expectations of our consumers. Builds team's business acumen, participates in interviews, mentors those with less experience and champions Revlon brands and culture both internally and externally. The E-Commerce Strategy & Planning Manager must identify, communicate, inspire and educate the next generation of D2C e-commerce, organizationally.
What is a day in the life like?
Lead daily/weekly/monthly quarterly internal and external reviews
Help guide future campaigns, expansions, A/B test, analysis that guide future investments
Validate marketing placements user experience and QA's live sites for technical & operational flow
Follow daily metrics- and adjust campaigns (with vendors or internal team) for maximum ROAS
What does the team love about working here?
Driving budgeted results, democratizing wins and contributing to Revlon's D2C flagship success
Preferred & Required Skills:
5-7 years of related experience, prior beauty category background is a plus, but not a pre-requisite
A bachelor's degree in a relevant field, experience working with consumer brands
Experience working with internal and external partners across multiple disciplines
Technical knowledge of websites and digital marketing/advertising methods
Excellent oral and written communication/presentation skills
Advanced excel skills: demonstrated ability to quickly manipulate large raw data sets to produce reporting that is intuitive and easy to read/understand, advanced formulas and pivot tables
Positive and energetic attitude with an accessible leadership style
Direct budget, accounting and P&L responsibility
Tenured reasoning, presentation, analytical, problem-solving and communication skills
Strong interpersonal, cross functional and vendor relationship management expertise
Background in managing creative production and website and OMS front/backend development oversight
Strategic merchandise/product planning and direct response marketing experience
Experienced project management and execution with highest degree of quality output
Highly resourceful, flexible and creative in solving problems and strong sense of urgency to prioritize tasks and delivery on time
Handle ambiguous or subjective situations professionally, including balancing operational efficiency, data analysis and various cross-functional teams' input