Ecommerce Marketing Manager

Company Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.

Overview

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's make.

Job Description

The E-Commerce Marketing Manager will play a pivotal role in Cricut's digital presence across various platforms in North America, including Amazon, Walmart, Michaels, & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup & management, asset creation for carousel images & brand stores, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels.

Responsibilities

• Product page setup & management across Amazon regions (US, Canada & Mexico)

• Assisting with paid media (Search + Display) for Amazon Canada, Amazon Mexico, Walmart US, & other marketplaces. This includes campaign setup, optimizations, & reporting. This also includes partnering with each channels' advertising teams for unique opportunities (Prime Video, Streaming TV, Walmart Connect).

• Structure & own marketing plans that align with each channels' sales growth goals

• Creation & management of brand store content for Amazon regions

• Creation of custom carousel images, enhanced content (Basic & Premium A+), & other digital assets for various e-commerce platforms

• Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc)

• Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, & ensure Cricut's image is harmonized across all e-commerce platforms

Qualifications

• Bachelors degree in business, marketing, graphic design, or related fields

• 2-3 years of experience of digital marketing experience

• Photoshop/ image design experience strongly preferred

• Experience partnering with cross functional teams from sales & operations to product & brand marketing

• Previous experience or willingness to learn content management platforms (salsify)

• Passion for the customer - willing to go above & beyond to understand the consumer, & provide the best-in-class shopping experience

• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

• Excellent verbal and written communication skills

Additional Information

What to Do Next: Please attach your resume/CV including links to your portfolio or other social presence. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.