Requisition ID: 96698
Store #: 110834 Target Marketing and Merch
At Target Optical, we help people see and look great and have a blast doing it! We make caring for people's vision fun.
We offer flexible work schedules and a competitive compensation package including benefits, and because we are part of eyewear industry leader, Luxottica, there is plenty of opportunities to grow your career. Love fashion? We've got you covered. Want a flexible work environment? Done. Want to be the boss of your day? We love your thinking.
There's always more to see at Target Optical more style, more fun, and more opportunities to find a career that fits your already-full life. Put your career in focus with us!
The manager of Ecommerce/Owned Digital Experience is responsible for leading and coordinating initiatives that bring the brand omni experience to life through Website and Ecom platforms, aligning brand priorities with COE priorities, while developing a seamless digital experience (purchase, brand, OEE) journey for our guests. This role will support Paid digital marketing initiatives (CRM, Programmatic Display, TMN, Paid Search, etc.), including execution and planning, and will work across functions to align expectations. The Owned Digital manager actively contributes to the digital strategy planning and execution, owning brand brief development, brand objective communication to COE, brand approval of COE execution, and website/ecom performance (driven from all sources) reporting back to brand.
MAJOR DUTIES AND RESPONSIBILITIES
Execute the brand strategy and roadmap for guest facing owned digital advertising and content.
Identifies digital services gaps and assist with development of solutions to close the gaps, gathers buy in from the impacted cross-functional teams including appropriate funding and adds these projects to the overall Omni Channel road-map
Lead the development of the calendar for web content updates
Develops briefs, ensures internal alignment and monitors deliverables meet branding standards, budget requirements and timing.
Coordinate campaign initiatives and product presentation with the brand marketing and operations teams
Ensures the Target Optical Owned Channels are consistent with the 360 Target Optical Marketing experience.
Monitor and analyze the overall health of the digital business and performance of program goals.
Analyze and communicate trends related to online behavior resulting from content and product activities
Gains a thorough understanding of guest needs, both existing and potential, and use that knowledge to deliver recommendations for site features that provide guest digital shopping and relationship experience.
Works effectively and collaboratively with RLB Marketing team, Luxottica COE, Target Web resources, Milan Content teams, and OD Marketing Team
Bachelors degree in business, marketing or related study
5 years experience in website, mobile, digital, Ecom, or other relevant marketing experience
Innovation mindset that is driven to investigate, test and learn.
Ability to see big picture and pull ideas together in a cohesive experience.
Strong business acumen.
Retail industry experience Or relevant Agency experience
Experience with Google Analytics or similar web analytics tools
Knowledge of online marketing tactics (SEO, SEM, Display, Email, etc.)
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at 877-589-8253 (513-765-2256 outside of US) or email TalentLuxottica@luxotticaretail.com
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.
The Luxottica Group