Ecommerce Manager

Energizer Holdings, Inc. Saint Louis , MO 63150

Posted 5 months ago

This is Energizer

Energizer Holdings is leading the charge to connect our brands, our people and the products we offer to the world more than anyone else. Together, we're creating a game plan for the future one that defines where and how we'll play, and what it takes to win.

Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared values and passion for winning make us one team. Whatever your specialty, you'll find that excelling at Energizer Holdings provides opportunities to grow in ways you never expected.

Position Summary

The Manager, eCommerce- Americas plays a key role in driving eCommerce capabilities at strategic accounts. Additionally, this role develops best practice playbooks and eCommerce trainings for omnichannel retailer account teams to drive eCommerce strategies by designing, deploying and optimizing tactics to accelerate eCommerce sales and develop organizational eCommerce capability.

Accountabilities

Develop training materials and playbooks to help omnichannel accounts in the US navigate eCommerce, hit KPIs, and develop a strong eCommerce voice as they begin their eCommerce journey

  • Work with Amazon category NAMs, Walmart NAM, eCommerce team, media lead, and eCommerce analytics to synthesize best practices across categories and accounts

  • Aggregate best practices and learnings from assigned strategic accounts to update standard tools and templates for all other accounts (e.g., standard content, Energizer Requirements to Win toolkit)

  • Take company insights and learnings and translate them to best practices for online tactics (e.g., in-site SEO, eSBS)

  • Define, document and deploy training materials and playbook to drive adoption of best practices for ecommerce acceleration.

  • Increase adoption of fundamentals by integrating eCommerce activities into existing Energizer organizational ways of working.

Drive Omnichannel eCommerce business objectives across strategic accounts

  • Work with Senior Manager to identify what's next and who's who within the omnichannel eCommerce landscape in the Americas; activate relevant test and learns as defined.

  • Build a partnership with the buyer and other strategic touchpoints at the retailer and attend key meetings as a dedicated eCommerce expert across strategic accounts.

  • Devise customer-specific eCommerce business plans, strategies, and goals, identifying win-win opportunities based on an understanding of the customer's eCommerce objectives

  • Build account team alignment and buy-in for trade funding support to execute tactics against plan

  • Deploy best practices (e.g., in-site SEO, eSBS) and test & learns for online ; optimize performance based on data in partnership with eCommerce Analytics team

  • Collaborate with Shopper / Brand Activation team to align online and in-store promotion activity

  • Collaborate with Account Team to track eCommerce P&L and progress toward KPIs

  • Drive eCommerce capabilities within account by identifying, recommending and implementing solutions to accelerate ecommerce sales.

  • Serve as a strategic partner to educate Account teams on the fundamentals of winning in eCommerce and be seen as an eCommerce expert by Account team and their retailers.

Management and Reporting on Ratings & Reviews

  • Define sampling needs for Ratings and Reviews generation and collaborate with Marketing on securing samples.

  • Drive Ratings and Review generation for Energizer

  • Collaborate cross functionally on Ratings and Reviews management

  • Oversee 3rd party agency

Collaborate with Content Specialist to syndicate essential and enhanced content to assigned strategic retailers

  • Identify and outline content needs to eCommerce Content Specialist

  • May perform other duties as assigned

Specific Accountabilities

  • Report out to account team on digital tactics that do / don't drive eCommerce acceleration and next steps for accounts to continue pushing forward post-sprint completion

  • Provide feedback to COE on tactic success and test & learn performance

  • Deliver biannual market and customer eCommerce prioritization update / tiering proposal

  • Ratings and Review management for U.S.

  • Assist Senior Manager with ecommerce strategy implementation at strategic accounts

Required Skills and Experience

  • 4 year Bachelor's Degree

  • 3-5 years related work experience

  • Retailer.com marketing or digital merchandising experience

  • Ability to understand P&Ls / business levers, manage trade funds and drive toward KPIs

  • Ability to influence change without direct ownership

  • Ability to make fast decisions and operate in a test and learn environment

  • Positive attitude and ability to exert influence / drive change

  • Ability to take initiative and self-direct

  • Ability to travel 20% of the time to customer sites

Preferred Skills and Experience

  • Experience analyzing & managing eCommerce platforms/ businesses

  • Organic, Paid Search optimization

  • OneClick, Clavis application understanding

Working Relationships & Environment

Working Relationships

  • Reports to the Senior Manager, eCommerce

  • Closely collaborates with Media lead, content and syndication lead, account managers and shopper marketers

  • Travel requirements 20%

An Offer to Grow On

Energizer offers a competitive compensation package which includes medical and retirement savings coverage, paid holidays. Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.


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Ecommerce Manager

Energizer Holdings, Inc.