Ecommerce Content Specialist

Job Description

The Ecommerce Content Specialist executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including, but not limited to: Amazon, HomeDepot.com, Lowes.com, and Walmart. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Ecommerce Content Specialist will collaborate with Digital Marketing, Product, and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in North Olmsted, OH, Maumee, OH, Deerfield, IL, or Oak Creek, WI to foster better collaboration, connection, and innovation.

Responsibilities

• Assist the Manager of Ecommerce Content Optimization, in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and etailer search engines.

• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites

• Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify)

• Audit and document existing processes across the enterprise for developing and deploying digital product content.

• Develop a detailed monthly digital product content production/deployment calendar.

• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.

• Analyze performance and impact of digital content investments with key etailer accounts to determine customer impact and ROI.

• Audit/assess each major etailer using the digital product content scorecard.

• Leverage internal and external data sources to gather relevant industry benchmarks.

• Oversee the day-to-day management of outside digital content vendors.

• Follow internal processes while also seeking ways to increase team efficiency.