Ecommerce Analyst, CPG

Since 1966, our Peetniks have journeyed in the pursuit of better - a better blend, a better cup of coffee, a better experience for our customers. Our goal has been to offer the best coffees in the world, without compromise. Collectively, we foster a culture based on authenticity that inspires people to unleash their unique, personal passions and expertise toward achieving our vision and mission. Our Peetniks are passionate about our customers, our coffee and our culture. It takes talent and dedication from hundreds of Peetniks to make a single cup of Peet's coffee.

OVERALL FUNCTION: eCommerce Analyst

The eCommerce Analyst will play a critical role by providing ongoing analytical support to the E-commerce segments of the CPG division. This position will report under the Insights Team, but also support the Sales, Category Management, and Trade Planning teams and is responsible for data analysis and reporting, providing fact-based insights to track current initiatives and identify trends to drive internal and external strategies. Qualities include strong fundamentals in data trend analysis to evaluate business opportunities and the ability to multi-task and produce deliverables against simultaneous projects.

This is a full-time, exempt and fully remote position.

RESPONSIBILITIES:

• Provide insightful analytical support to the sales, marketing, and leadership team.

• Management and reporting on competitive sales and share data with data providers, including digital shelf.

• Oversees category insight reporting and presentations with syndicated data sources.

• Partners with marketing team on reporting on key metrics on household penetration, conversion, S&S penetration, traffic, and other marketing analytics, including ratings and reviews.

• Conduct ad-hoc data requests and performance assessments for larger consumer team.

• Own business recaps (week, month, quarterly) to inform short term and long-term results & action plans (i.e. monthly new item)

• Analyze consumer and market insights from internal and external databases to understand root causes of changes in metrics, business critical trends, and performance (i.e. lost buy box reporting)

• Supports new item launches with tracking and reporting.

• Monitor sales and performance trends to identify issues and opportunities.

• Develop compelling and impactful customer presentation materials.

• Assure successful execution of pricing, merchandising and distribution strategies by monitoring in-market performance and recommending course corrections.

Who You Are:

• Must command strong analytical skills, collaboration, attention to detail, initiative and be results oriented.

• A proactive, independent, high-energy, positive attitude is a must.

• 2-3 years of related consumer packaged goods analytics work experience required. E-commerce experience strongly preferred.

• Some experience with Nielsen, Circana, Stackline, ARA, Numerator, RetailLink or other syndicated data sources

• Highly proficient in Excel and Power Point

• Well organized and able to handle multiple projects.

• Problem-solving skills

• BA/BS required

Peet's Home Office is a Hybrid worksite, which requires any Home Office employees to work onsite (Emeryville, CA) 3 days a week with the exception of any fully-remote role.

At Peet's we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is $80,000- $92,000. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Peet's offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.