Ecomm Marketing Analyst

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced office environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

The Ecomm Marketing Analyst will play a key role on Vuori's Ecommerce Team as we aim to maintain and continuously optimize our tracking and marketing technology infrastructure as the landscape continues to evolve. This position will support all Ecommerce channels in the optimization of our digital advertising efficiency and partner integrations. The Analyst will be expected to take a hands-on approach and dive deep into our tracking infrastructure and provide ongoing support for the integrity of our client-side and server-side signal. We are also looking for the Analyst to make consistent and iterative improvements to our tracking implementation to position Vuori for ongoing success.

Cross-functional collaboration and partnerships will be instrumental to this role, as the analyst will need to work closely with Vuori's Digital Engineering Team to perform critical quality assurance checks on all site releases. The Analyst will also need to maintain and own relationships with our tracking partners and performance marketing platforms (Meta, Google Ads, etc.) to support ongoing enhancements to our tracking signal architecture.

The Analyst will also be expected to develop reporting and support web analytics requests in GA4 to surface insights and trends that will inform strategic business decisions based on site traffic, conversion rates and page performance KPIs.

The Ecomm Marketing Analyst Integrations will report directly to the Sr. Director of Ecommerce Analytics.

Responsibilities include but are not limited to:

• Maintaining and optimizing Vuori's site tracking infrastructure

• Configure, test and release daily tracking requests made by our ecommerce channel leads and vendor partners

• Partner with the cross-functional teams to support site releases and ensure all cookies and tracking signals are QA'd prior to release

• Collaborate with key team members in the E-commerce and cross-functional teams to develop web analytics reports in GA4

• Maintain collaborative relationships with our tracking partners to ensure we follow practice best practices and keep our tracking platforms up-to-date with the latest features and releases

• Document and annotate all tracking releases and deploys to ensure we can maintain a history and version control for all releases

• Ensure all web tracking is adhering to local consent and data privacy regulations

Qualifications

• 3 years of experience in tracking Support and Management using Google Tag Manager (required)

• 3 years of experience in supporting Ecommerce Teams with a strong understanding of Ecommerce KPIs and measurement frameworks

• 3 years of experience in management of Google Analytics architecture and delivery of web analytics insights and reporting from Google Analytics (required)

• Proven history of working with cross-functional teams overseeing technical site integrations or projects

• Familiarity and experience with performance digital marketing platforms, particularly Facebook Ads, Google Ads, TikTok Ads, etc.

• Experience with project management tools such as Jira, Asana or Monday

• Strong understanding of privacy regulations (CPRA, GDPR) and experience with cookie consent platforms (OneTrust) is an added plus

• Experience with Looker and/or BigQuery is an added plus

Intangibles that will help you succeed:

• Attention to detail to ensure all our Google Tag Manager tags, triggers and events are properly configured

• Desire to work cross-functionally with technical teams in order to solve complex challenges

• Understanding of and interest in performance marketing and media buying in order to enhance collaboration with channel managers and buyers

Additional Information

Pay Range: $85,000-$100,000/yr

Benefits:

• Health Insurance

• Paid Time Off

• Employee Discount

• 401(k)

All your information will be kept confidential according to EEO guidelines.