Eastern Region Vice President, MNA

Manitou BF Philadelphia , PA 19107

Posted 2 months ago


As a key member of the MNA leadership team the RVP will plan, lead, supervise, and coordinate all business activity and performance of the regional sales and support team members. Goals include; maximizing the sales and profit potential of all Manitou BF products and services, developing and managing the go to market strategy including dealer network, rental customers, and other channels to market, and driving the overall growth, team member development and customer experience within their region.

Region: ME, VT, NH, MA, RI, CT, NY, PA, WV, MD, DE, VA, NC, SC, AL, GA, FL and Eastern Canada


  • Planning and execution of the region's sales strategy to drive growth in share and sales of the full Manitou product and service offering.

  • Direct the sales and support activities of all regional team members. Set performance objectives and hold team accountable for achieving goals. Coordinate satisfying market needs with broader global Manitou team.

  • Promote Manitou Group brands through first hand interaction with customers and dealers. Gather market intelligence and VOC to provide feedback and direction on products, programs and processes.

  • Recruit, develop, coach, & mentor regional team members as part of building a strong, high performing team while working within a matrix structure

  • Create and maintain accurate region and dealer level sales forecasts provide input for production planning and product development. Manage field inventory to maximize opportunity and returns.

  • Manage the financial performance of the region; prepare budgets, plan marketing and promotion actions, manage pricing and maximizing return on expenditures.

  • Act as market expert providing direction on products programs and activities that will drive brand awareness and sales growth.

  • Dealer and channel development: Work with regional team to drive dealer performance in all aspects of the business relationship. Create dealer coverage map and work to blanket the market with a strong distribution network. Drive new product and program initiatives across the network setting high standards and compliance with commitments. Develop and implement an ongoing dealer business planning process and work to insure success in each market.

  • Establish rental and key accounts targets and goals. Support key account locations and sales managers. Maintain strong connections to key influencers. Coordinate the interactions of regional sales team members to insure growth and penetration of our full product offering.

  • Communicate company policies and procedures to team and market partners to insure compliance to the Dealer Agreement(s) and Terms Schedule(s). Provide feedback on potential program improvements to drive competitive advantage.

  • Implement new product introductions, host dealer/customer product information meetings, select trade shows, special events and other actions to promote Manitou Group products and services.

  • Mitigate company risk and exposure by working closely with credit and collateral management, S&S teams and other stakeholders to insure speedy and equitable resolution to issues. Coordinate the implementation of corrective actions as required.

  • Complete special projects as assigned.


  • Bachelor's degree or equivalent experience in business or related area required. MBA or advance study a plus

  • Minimum of 7 years proven leadership and sales management experience required with strong preference toward multi state/province responsibility.

  • Prior experience in distribution of a manufactured capital product and managing a dealer network strongly desired.

  • Demonstrated record of achievement and ongoing growth in responsibility.

  • Proven strong verbal, written, presentation and interpersonal skills.

  • Proficient in all Microsoft Office applications.

  • Work from home office within region. 65% + overnight travel expected.


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Eastern Region Vice President, MNA

Manitou BF