Position title: Manager, e-Planning Home Fragrance
Reports to: Senior Manager, Omnichannel Marketing
We have built our business on the idea that home fragrance can provide comfort, inspire joy, indulge the senses, and bring people together. We don't think there is anything better than having the privilege to be part of creating new memories and making special moments even more special. And since we don't think anyone can hold a candle to our employees - we believe that you will work with some of the best people in the industry, every day.
General Purpose of Job:
The Manager, e-Planning works closely with the eCommerce and Home Fragrance BU cross functional teams to drive on-line penetration and share growth behind a holistic customer experience. This individual will focus its energies against the Walmart.com and Target.com businesses and lead identification and evaluation of opportunities to elevate brand presence/SOV on retailers' platforms through both 1P/3P marketplace means. This individual will have strong collaboration skills, analytical capabilities with demonstrated follow-through on the execution of programs to drive high share of voice.
The ideal candidate will have strong analytic skills, foundational understanding of how decisions impact the P&L, be an effective communicator, comfortable with presenting trends to key stakeholders and able to work cross functionally in an ever-evolving space.
The Manager, e-Planning will report to the Senior Manager, Omnichannel Marketing. It will be imperative that this person has demonstrated evidence of working well cross-functionally and in matrixed organizations, interfaces well with retail customers and is highly collaborative with both divisional and centralized functional partners.
Key Capabilities and Focus Areas:
Understands brand/category dynamics in addition to consumer purchase dynamics.
Defines overall assortment strategy, effectively managing mix to deliver Newell/Retailer KPI's.
Crafts annual promotional plan that delivers profitable share growth.
Tracks and mitigates 3P marketplace dynamics.
Monitors digital shelf to identify new ways to drive brand engagement.
Influences CMI and brand to drive inclusion of eCommerce insight development.
Identifies broader marketplace trends via multiple data sources including NPD, Edge Digital Shelf tools, Kantar and other external sources.
Partners with customer planning team to optimize assortment, including identification of channel exclusives that meet the needs of the on-line shopper and deliver profitable growth.
Educates trade/brand teams on channel requirements to guarantee that the innovation pipeline reflects the correct price pack architecture, meets SIOC guidelines and commands a frictionless on-line shopping experience.
Collaborates with eMarketing to identify opportunities to drive on-line presence behind key search terms, identifying shifts in how shoppers are looking for brands and converting purchase.
Collaborates with the eMarketing and e-Production teams to establish brand presence through effective content development and management.
Informs cross functional cohort of digital shelf best practices.
Works with e-Sales/Supply Chain to ensure sufficient supply to meet demand needs. Identifies incremental white space opportunities and forges commercial partnerships.
Manages retailer mix to meet Newell and customer financial goals.
Inputs to monthly demand forecast and annual sales planning process.
Provides commentary to finance for monthly close process.
Assists in trade spend management.
Understands impact of innovation to customer P&L
Determines appropriate 1P/3P mix to improve customer level P&L and drive Newell profitability.
Builds selling stories to educate/influence division counterparts on best practices and marketplace trends.
Present to customer when appropriate (i.e. JBP, Innovation Summits)
Owns eCommerce Quarterly Business Review presentation development.
Inputs to customer planning selling decks to guarantee the needs of the online shopper are met.
Customer & Consumer Understanding:
Understands the role of the retailer in the consumer shopping journey.
Pinpoints and responds to shifts in consumer shopping behavior.
Educates brand on the needs of the retailer for product and commercial innovation.
Demonstrates thought leadership by influencing key internal stakeholders and retail partners.
Creates selling story to align brand and retailer strategies with the consumer at the forefront.
Business Unit Leadership:
Educate and train organization on best practices for growing online sales, developing distribution strategies for online/brick and mortar, and executing online delivery
Ensure the division demonstrates effective thought leadership in omni-channel selling with retail customers
Serve as liaison between the division and centralized eCommerce teams and provide valuable input to omnichannel programs
Set online targets and drive achievement of those goals through effective analysis and cross-functional execution
Partner with Brand Marketing to ensure retailer messaging is consistent with brand positions
Bachelor's degree required, MBA a plus
5+ years of direct and hands-on eCommerce or Omnichannel experience
Understanding of eCommerce best practices
Strong analytic skills
Must be a creative thinker and solution oriented
Experience working with Walmart or Target is a plus
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.