E-Mail And Direct Messaging Lead

About the Office:

The Mayor's Office of Communications leads the effort to inform, update, and engage New Yorkers about Mayor Eric Adams' commitments to fighting inequality, driving down crime, improving our economy and making New York City government an efficient place that Gets Stuff Done for New Yorkers.

About the Role:

Working in the NYC Mayor's Office at City Hall under the Director of Digital Content, the E-mail & Direct Messaging Lead will lead the creation and development of content for direct messaging platforms, including e-mail, text messaging and more, using a variety of software tools.

Responsibilities include but not limited to:

• Write engaging content, condense press releases into easily digestible, colloquial language;

• Work with a team of creators to adapt content for appropriate direct messaging mediums;

• Liaise with different department heads and policy-makers for information and messaging;

• Develop long- and short-term strategy for direct messaging;

• Identify opportunities to communicate directly to New Yorkers about city government activity;

• Report on constituent comments to high-profile stakeholders;

• Present content analytics to high-profile stakeholders;

• Handle special projects and initiatives as assigned.

Minimum Qualifications

1.A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or

2.High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or

3.Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Preferred Skills

The successful candidate should possess the following skills:

• Expert in creating and managing content for digital messaging initiatives

• Draft long and shortform editorial content in the voice of high-profile stake holders

• Top-notch organizational skills

• Experience building and testing email marketing messages using HTML and CSS that is compatible with popular mail clients

• Experience directing, designing and coding responsive, mobile-first text and image-based emails that are compliant with current web accessibility standards for email and text-based campaigns

• Experience in campaign & advocacy organizations.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website at https://studentaid.gov/pslf/

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.