E-Commerce Marketing Manager Europe Domestic Appliances

Philips Amsterdam , NY 12010

Posted 2 months ago

Job Title

E-Commerce Marketing Manager Europe Domestic Appliances

Job Description

In this role, you have the opportunity to:

Create a best-in-class shopper journey for consumers shopping for Domestic Appliance products on Amazon's websites across Europe. As E-Commerce Marketing Manager Europe Domestic Appliances, you are responsible for all Philips-related content on Amazon websites across Europe.

The E-Commerce Marketing Manager Europe Domestic Appliances is a key stakeholder for the local e-commerce Key Account Managers and consults them on how to improve our overall presence on Amazon to win with consumers.

This position can be based in the Netherlands, Poland, France, Sweden, Germany, Italy, Spain or UK.

You are responsible for:

  • The European content strategy on Amazon, making sure all products are optimized in Amazon Vendor Central

  • Coordination of localizing Amazon Product Detail Pages (Language, Images) and adding incremental value through adding local awards etc.

  • Improve and optimize the main parameters ((keywords, competitor analyses, Amazon SEO optimalisation, etc.) to increase our rating within the Amazon algorithm

  • Improving conversion rates and add-to-basket by analyzing internal- and external data, performing A/B tests, implementing best-in-class learnings across all Amazon websites in Europe

  • Developing a Rating and review strategy together with the European marketing team

  • Use user generated content to improve Customer Journey

  • Provide a feedback loop to relevant Marketing, Q&R, and digital teams

  • Develop data-driven marketing- and e-trade shopper campaigns together with the local e-Commerce managers and the European marketing teams.

  • Being the first point of contact for third-party suppliers and media agencies

  • Linking the Amazon Retail and Amazon advertising teams, leading the development of the 360 degrees communication/content/ activation strategy

  • Representing the Amazon EU team in local Category Squad meetings to ensure Amazon actions are agreed and executed on site

You are part of:

The Amazon Europe organization. This organization is part of both the European Domestic Appliances Business Marketing & Sales team and the Amazon Global Team. As we value diversity, we have a multi-functional and diverse team, spread across Europe, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers. The team consists of 13 people.

To succeed in this role, you should have the following skills and experience:

  • Bachelor or Master degree with at least 3 years of relevant working experience

  • You are a Digital Native with solid experience in the E-commerce Retail environment (requirement)

  • Market Place/Online Retail experience is required

  • Proven experience with data analytics, converting large amount of data to meaningful, actionable insights

  • You have a passion for customer shopping journeys and a consumer-first mindset Action Oriented and data-driven, strategic Mindset with a holistic approach to decision-making, clearly defined decision-making process, use of data-driven insights, seeking inputs from diverse and inclusive sets of stakeholders.

  • You are strong in bringing structure to the process and improving the way of working

  • You drive Innovation and take calculated risks to accelerate and create new business opportunities putting customer centricity first

  • You are a natural communicator, strong in communicating with stakeholders on any level

  • Experience with Adobe Photoshop / InDesign or equivalent software is a plus

In return, we offer you

A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies on the "cutting edge" of Retail. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Why should you join Domestic Appliances?

Philips' Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company's future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.

In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company's successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to 'make their mark' and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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Contact

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(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

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E-Commerce Marketing Manager Europe Domestic Appliances

Philips