E-Commerce Digital Sales Channel Manager

As part of Miele US Sales Team and reporting to the Head of E-Commerce, the Digital Sales Channel Manager is responsible for the execution of a consistent consumer experience across Miele business partners' e-commerce sites, including pure player and brick-and-click platforms. This role works in collaboration with global and local teams, including Sales, Sales Operations, Digital Marketing, Marketing Communications, Category Management, and Consumer Services to understand and meet the needs of the e-commerce consumer. The objective is to increase Miele's brand and product visibility in a sustainable and strategic way to pursue the growth plan.

This role is hybrid based in Princeton, NJ.

Key Responsibilities:

• Interface with Global and Local teams to execute consistent, best-in-class experiences across platforms, including campaigns, content, brand, and conversion.

• Support the acceleration of the Miele E-Commerce business in Amazon channel through advertising activities while ensuring healthy growth measured via RoAS.

• Partner with sales to establish a process to measure e-commerce content and asset effectiveness across the channel.

• Establish objectives, KPIs, and benchmarks to drive and measure program performance.

• Collaborate with cross-functional teams to localize e-commerce content and target campaigns for business partner platforms.

• Synchronize internal and business partner digital marketing and promotional calendars to maximize campaign and sell-through opportunities.

• Manage reviews and proactive seeding of new product reviews before launch to drive awareness and buzz.

• Combat unauthorized sellers and fraudulent products via Amazon Brand Registry and similar platform actions.

• Ensure visibility, performance and AlwaysOn campaigns (Amazon Search and DSP) to support awareness, growth, better positioning, and competitor advantage.

• Identify growth and cost efficiency opportunities, monitor results, and perform advertising performance deep dives.

• Work closely with local and global teams (incl. media agency) to prepare campaigns (e.g., product launches, commercial events like Black Friday) and optimized campaign budget investment per products and product categories.

• Continuously optimize internal processes and relationships with involved stakeholders.

• Constantly read, analyze, present, and share relevant data, insights, and learnings to adopt a continuous improvement approach for all e-commerce digital initiatives.

Requirements:

• 5+ years of increasing responsibility in e-commerce, digital marketing, or similar

• Self-motivated, self-directed, flexible, and able to work under pressure in a fast-paced environment

• Luxury brand experience preferred; agency and/or durable goods experience a plus

• Bachelor's degree in business, technology, communications, or similar

• Experience working cross-functionally with Sales, Marketing, and Product Teams, including supporting and facilitating cross-functional projects

• Amazon experience, including Vendor Central and Amazon Advertising platforms

• Get-things-done mentality paired with a data-driven mindset

• Strong communication and relationship skills with a hands-on, problem-solving attitude

• Experienced in agile ways of working; an assertive, project management-focused team-player

• Solutions-focused with a responsive and flexible approach

• Ability to work well with all levels of leadership and staff

Why you might like working here:

• You love autonomy and the accountability for results

• You like working for a family run company, market leader in the premium domestic appliance.

• You like working for a company that believes in the aspiration to do it forever better and to be forever better

• A competitive compensation package

• 100% covered Life and long-term disability insurance

• Wellness discounts on medical premiums

• 401k with company match

• Generous Employee Purchase program

• Wellness and volunteer Programs

• Engaging Employee Activities

ABOUT MIELE

What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.

Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.

Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.

"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".

Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V