DTV Consumer Insights Analyst

Job Description

JOB SUMMARY:

The Consumer Insights Analyst will be a member of the Product Development Design to Value (DtV) organization and is responsible for formulating and managing insights research strategies to drive informed decision-making within the organization. This role requires a deep understanding of consumer insights and research methodologies, and the ability to collaborate effectively with cross-functional teams, particularly with the Consumer Insights & Analytics team and external vendors. The Insights Leader will oversee the development of learning plans, research execution, analysis and synthesis of study results, and the formulation of actionable recommendations to drive informed decision-making and support strategic initiatives.

The Design-to-Value approach integrates consumer, marketplace, design, and cost insights to deliver the ideal consumer experience while unlocking significant margin improvement. This role is a member of an empowered, high performing team that focuses on driving meaningful change across the company by redefining the most strategic product lines.

Position Location: This role can be based out of any of the Fortune Brand Innovation facilities following a hybrid work schedule. Our Hybrid work schedule provides associates the flexibility to work remote Monday and Friday while being in office Tuesday - Thursday.

RESPONSIBILITIES:

Develop Insight Strategy Plans:

• Formulate insights strategic plans that incorporate current industry trends and consumer insights, identifies key knowledge gaps, and maps out a research strategy and timing.

• Works with Product Manager to structure what we know / don't know across cross-functional PoV's.

• Consider competitive threats / insights that require additional knowledge to support strategic action plans.

Learning Plan Development:

• Collaborate with Consumer Insights team to develop comprehensive learning plan objectives, research methodologies, and required study inputs for gaining insights into consumer behavior, experiences, product preferences, and market trends.

Research Strategy and Execution:

• Partner with Consumer Insights team to assist in the selection of third-party research vendors, and to execute research activities that acquire the necessary knowledge and insights.

• Collaborate with Category Management, Sales, Engineering, Marketing, Innovation, or other relevant teams to ensure accurate and comprehensive study inputs.

• In some cases, create, recruit, and execute agile research methods to gather timely insights and address specific business needs.

Analysis and Actionable Insights:

• Analyze study results and provide actionable insights and recommendations to guide strategic decision-making.

• Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required to create relevant insights and leverage all tools at your disposal to inform business recommendations.

• Incorporate relevant marketplace trends in analysis and recommendations to influence strategic decision making.

• Present research findings and insights to internal stakeholders, including executives and team members, in a clear and compelling manner to influence strategic and tactical decisions.

Cross-Functional Collaboration:

• Work closely with Category Managers to structure and consolidate knowledge across cross-functional Points of View (PoVs).

• Serve as a key contact point between the DtV team and the Consumer Insights & Analytics team, and external vendors for research and data-related activities.

• Coordinate with User Experience (UX) teams to plan and conduct usability testing as required.