Domestic Marketing Specialist- Email Encore Boston Harbor

Wynn Resorts Everett , MA 02149

Posted 2 days ago

Job Description:

ABOUT ENCORE BOSTON HARBOR

Encore Boston Harbor is a luxury global destination gaming resort that will feature 671 hotel rooms with sweeping views of the Boston skyline and Boston Harbor, ultra-premium spa, luxury retail, high-end dining, and state-of-the-art ballroom and meeting spaces. At a total cost of $2.5 billion, it is the largest private single-phase development in the history of the Commonwealth. Situated on the waterfront along the Mystic River and connected to Boston Harbor, Encore Boston Harbor will include a six-acre park along the water that will feature a harborwalk, an events lawn, public viewing areas, ornate floral displays and retail and dining experiences that overlook the Encore Harbor Walk.

Encore Boston Harbor is currently under construction with resort opening anticipated June 2019. Once open, Encore Boston Harbor will employ over 4,000 team members. We invite you to apply to be a member of the founding Encore Boston Harbor team.

The Encore Boston Harbor Domestic Marketing Specialist Email is responsible for supporting email marketing operations, including executing email campaigns to existing and potential customers. Responsibilities include but are not limited to: carrying out and maintaining marketing processes, supporting the department and maximizing opportunities for departmental success; maintaining all Encore Standards; and ensuring excellent guest and team member experience.

JOB RESPONSIBILITIES:

  • Follows all Encore Boston Harbor core values and property and department standards.

  • Manages the departmental performance of email programs, and the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports.

  • Responsible for data audits, data segmentation and proofing.

  • May assist in the building of matrices, instructions and directions for both internal and external customers.

  • Responsible for work flow processing and ensuring that timelines are met, both scheduled and ad hoc requests.

  • Works closely with the Direct Marketing Manager and Database analysts to ensure timely property communication of Domestic Marketing programs.

  • Keeps informed of all new developments within the department and makes recommendations designed to maximize department and company success.

  • Balances multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.

  • Coordinate and execute email marketing campaigns and communications to known customers in the database.

  • Coordinate and execute email marketing campaigns to potential prospect universes.

  • Comply with all regulatory requirements.

  • Maintain and utilize customer contact lists.

  • Track and records email response information in designated database.

  • Works with safety as a priority and follows department and company safety standards.

  • Delivers and maintains a maximum level of property-wide service.

  • Maintains relevant knowledge of industry through continuing education and training.

  • Performs any other job-related duties as assigned.

Job Requirements

JOB REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Age, Gaming and Certifications:
21 years of age or above.

Will be required to obtain and maintain registration, or a license issued by the Massachusetts Gaming Commission.

Education and/or Experience:

High school degree or equivalent required. College degree or equivalent preferred.

Minimum of 1 year of email marketing or marketing experience preferred.

Requires strong computer skills and proficiency in Microsoft Office.

Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail.

Language Skills:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence. Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability:

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to decipher various reports and create and maintain reports upon request.

Physical Demands:

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking.

Work Environment:

The work environment characteristics described here are representative of those that exists while Team Members are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is typically moderate. When on the casino floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.

  • Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying-schedules to reflect the business needs of the property.

  • Reliable, consistent, and punctual attendance is required

In accordance with our host and surrounding community agreements, we will give preference to properly qualified residents of the cities of (1) Everett, (2) Malden, and (3) Boston, Cambridge, Chelsea, Medford, and Somerville.


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Identifies key drivers of success. * Actively contributes to the departmental performance, and the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports. * Verifies that all applicable internal policies, federal and state laws, rules, regulations and controls property wide are enforced within the department. * Delivers and maintains a maximum level of property-wide service and satisfaction. * Contributes to company-wide communication and best practices. * Keeps informed of all new developments within the department. * Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations. * Assists and coordinates various property/marketing functions including special events and promotions along with the development of support materials. * Carries out clerical and administrative tasks to support successful events. * Assists with ongoing promotional events including: Player Parties, Slot Tournaments, Table Tournaments, Floor Promotions, and handle additional tasks as identified. * Works with Special Events Executive Director to execute all event activities including scheduling of food and beverage, décor and entertainment elements. * Communicates expectations to involved departments, initiates event marketing collateral, and communicates necessary event logistics information to team members. * Works closely with internal departments to perform duties as well as outside vendors. * Responsible for collecting, maintaining and storing tournament data in accordance with the Encore Boston Harbor System of Internal Controls. * Responsible for developing logistic schedules. * Required to respond to guest and interdepartmental requests. * Must have ability to lead small meetings with management and vendors to review event timelines. * Must remain knowledgeable of all event details and be able to adjust plans in-the-moment, should a conflict arise. * Develops budgets for small events and promotions. * Researches potential vendors and event venues. * Prepares post-event recaps and agendas. * Provides solutions when problems arise. * Must possess ability to manage small projects from conception and production to conclusion. * Works with safety as a priority, and follows department and company safety standards. * Maintains relevant knowledge of industry through continuing education and training. * Performs any other job-related duties as assigned. 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Domestic Marketing Specialist- Email Encore Boston Harbor

Wynn Resorts