HCA, a Fortune 100 company with more than 200,000 employees, is one of the nation's leading providers of healthcare services, operating over 170 locally managed hospitals and over 100 freestanding surgery centers in 20 states and the United Kingdom. With its founding in 1968, HCA created a new model for hospital care in the United States, using combined resources to strengthen hospitals, deliver patient-focused care and improve the practice of medicine. HCA is a learning healthcare system that uses more than 27 million annual patient encounters to advance science, improve patient care and save lives. HCA has been named one of the world's most ethical companies for eight years in a row. At HCA, we are driven by a single goal: the care and improvement of human life.
HCA West Florida is a comprehensive network of 16 hospitals with 24 ER locations, 14 surgery centers, 40 graduate medical education programs and a complete continuum of specialized health programs and services that meet the healthcare needs of residents and businesses.
In 2017, we treated more than 1.2 million patients and provided an economic benefit to the area of more than $2.2 billion.
Functions as the strategic leader responsible for setting and executing digital & marketing strategies as well as building and managing the organizational infrastructure to enable the divisional and hospital teams to grow service lines and deliver on their value proposition.
Responsibilities also include identification and execution of business development opportunities and strategies.
Will report to the Division President and directly manage facility marketing leaders, vendor partnerships and will oversee a department has staff members.
Develops and leads high performing team of marketing, PR, community relations and facility level professionals
Provides direct reports and team members with clear expectations and timely performance feedback
Provides primary leadership and direction for marketing opportunities within the division, ensuring collaboration with Provider Relationship Management, Physician Services Group, CRM, IT, Operations, Finance, Hospital Leadership, and Corporate Affairs
Business and Planning Strategy
Establishes and manages division marketing budget with measurable ROI
Tracks marketing initiatives to hospital volumes and budgets
Provides strategic leadership to drive best-in-class marketing plans for HCA division
Marketing and Digital Strategy
Oversees the brand building efforts of the related division, department, and hospital brands based on the approved graphics standards and style guide. Will own the brand value proposition and all brand strategy work across a division
Oversees the development of communications and marketing materials (advertising, public relations, websites, etc.) that support the strategic marketing objectives
PR & Community Relations
Promotes organizational programs and services through participation in community organizations, agencies, speaker bureaus, etc.
Evaluates, investigates, and remains abreast of public policies and environmental activities which have an impact on the operation of the facilities; remains fully familiar with regulatory standards impacting hospital operations
Requires a minimum of ten (10) years of progressive marketing leadership experience
Minimum five (5) years of digital experience
Previous multi-site marketing experience preferred
Broad marketing & digital leadership experience in multiple environments
Strong track record of leadership and delivering tangible results
Experience working in regional teams in large corporations
Experience navigating complex, matrixed organizations