The District Manager is principally responsible for building, maintaining and institutionalizing an environment that supports the Boot Barn mission, demonstrating the highest level of leadership in support of exemplary customer service, manager development/engagement, merchandising standards and store operations. Our district managers are business drivers whose key role is to lead a team of stores who exceed sales goals and delight customers by leading and owning all customer facing and operational elements within their store. The District Manager will partner their Regional Director, Regional Human Resources, and Store Support Center Partners in pursuit of year-over-year increases and a best in class internal/external customer experience, ensuring consistent profitability of the business through optimized staffing, shrink awareness/performance and expense management.
Essential Job Functions
Achieve/Exceed district budgeted sales plan.
Lead district team to foster a service and selling culture, exceed customer expectations and build consumer relationships that will be enduring.
Partner with store leadership teams to plan and execute successful volume driving events that involve outreach to the local community/market. (Ex. CA's, events, etc.).
Develop the skills of leadership teams to ensure customers receive the highest level of service through creating an engaging customer centric selling and service environment, accurate product knowledge, maintain SSC merchandising standards, and all other components of customer service
Identify/analyze/react to changing business trends w/in each market to meet or exceed key metrics and sales goals.
Build partnerships w/ SSC partners to identify ways to accelerate sales w/in your district.
Observe and coach team on building customer engagement and expansion of our rewards program, explain the benefits of the program and how to increase participation with each customer interaction.
Develop people strategy for district to include hiring, succession planning, development plans and annual reviews.
Identify, select and retain top notch talent. Maintain turnover at or below turnover goal.
Hold leadership teams accountable for achieving sales goals and key metrics in addition to operationally sound stores; through frequent recognition of excellence and frequent discussions where goals are not being met.
Recognize performance of top talent and build a bench of future leaders, committing to ongoing development of leadership team members to meet various career goals within the company.
Partner w/ SM to ensure adequate staffing to meet the changing business needs and payroll expenses
Ensure stores are staffed w/ teams that are a reflection of the store's community demographics.
Reviews store schedules to ensure there is appropriate coverage to drive sales during peak times and ensure a consistent fun and meaningful customer experience
Understands and leads teams to execute product strategies to include merchandise presentations, promotions and signage.
Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of the customer along with adhering to all Company visual presentation guidelines.
Understand/utilize company reporting to build department categories throughout district. Ensure SM's have a clear understanding of reporting.
Partner w/ SSC team to react to merchandise needs.
Prioritize store visits based on the needs of the business; exercising flexibility with schedule in reacting to the needs of the business. Summarize and communicate visits via a District Manager Visit Guide.
Adhere to all company deadlines given by SSC and/or Regional Director.
Other Duties and Responsibilities
Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members and vendors
Demonstrate high level of quality of work, attendance and appearance
Work a variety of shifts to meet the business needs including nights, weekends and holidays
Ability to be flexible and willing to work extended hours when necessary
Adhere to all Company Policies and Procedures and Safety Regulations
Adhere to local, state and federal employment laws
Travel up to 80% of scheduled shifts
Any additional responsibilities assigned by Regional Director or SSC partners
Nature of Supervision
Work with Regional Director to ensure smooth operation of the district and that sales goals are being achieved.
Sales performance to budget, customer experience scores, payroll to budget, associate retention and shrink
Directly manages store managers.
Inspires the district team to achieve goals; treats all with respect
Provides coaching, direction, develops and empowers direct reports
Ensures work flow and processes are to maximum efficiencies for business necessity
Lead, guide and coach team to accomplish common goals
Associates Degree, and/or 3 to 5 years' experience in retail store management. Experience managing directs reports and leading teams in a selling environment.
Demonstrated strong leadership and communication skills
Well-developed business acumen including the ability to thoroughly understand all aspects of the business
Expert ability and experience in surfacing and analyzing opportunities and risk with the ability to develop and implement follow through plans
Strong organizational and time management skills and the ability to manage multiple priorities
Customer Centric / Sales Driven Assesses customer experience within the store and promotes a culture of customer engagement. Focuses on the big picture from a metric perspective achieving the sales and expense goals established in the overall company plan. Measures results and key metrics that drive to the overall performance goals.
Meet Customer Needs
In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job
Standing or walking for 75% of scheduled shifts
Bending, stooping, kneeling and squatting occasionally throughout scheduled shifts
Required to lift, move and carry up to 40 pounds
Ability to use a ladder and/or step stool occasionally
Ability to read, count and write to accurately complete all documentation and reports
Must be able to see, hear and speak in order to communicate with employees, SSC partners, customers and vendors
Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms
(Check the box that applies by double clicking on the box.)
Sedentary: Limited activity, no lifting, limited walking
Moderate: Mostly standing, walking, bending, frequent lifting
Light: Office work, some lifting, bending, stooping or kneeling, walking
Arduous: Heavy lifting, bending, crawling, climbing
In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job within the environment.
The work space is clean, orderly, properly lighted and ventilated with the proper safety compliance
Noise levels are considered low
This position works largely with the store teams and Regional Director. This position has interactions with the Store Support Center, specifically, Human Resources, Merchandising, Retail Inventory Control, and Visual Merchandising.