UCB Atlanta , GA 30301
Date: Nov 9, 2018
Help us transform patients' lives.
At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation. Will you join us in our pioneering adventure?
To strengthen our Neurology Patient Value Unit team, we are looking for a Director, US Marketing Launch Lead
Are you the pioneering mindset that will help us in this launch to offer epilepsy patients and caregivers an effective rescue treatment option for those living with ARS
As the Director, US Marketing Launch Lead for Intranasal Midazolam you like to work in an environment where you can:
Serve as the highest level expert on Intranasal Midazolam to develop Intranasal Midazolam Launch plan.
Provide commercial governance and strategic leadership over objectives and activities for U.S. Launch:
Championing launch strategy and solutions (80%) -- Actively drives innovative US Launch leadership, both at project and organization level, to establish and communicate a clear strategic US vision for Midazolam Nasal Spray to build value for patients in alignment with Launch strategy
Acts as "Expert Partner" to internal and external stakeholders (20%) -- Directly engages in and leads all relevant internal stakeholders (Global and U.S.) related to development of strategies and pre-commercialization; Drive KOL engagement Plan
Promotes an aggressive, innovator culture around patient value.
Continually links plans and challenges back to patient value creation and Intranasal Midazolam strategic drivers.
Develops and executes U.S. Launch meeting plan
Engages and Leads medical launch strategy efforts across all relevant stakeholders across UCB organization (U.S. and Global)
As the Director, US Marketing Launch Lead you will contribute by:
Launch Strategy & Solutions (80%)
Leading development of US region medical strategy, stakeholder engagement strategy, and delivery of solutions
Serving as medical expert in development of new solutions
Ensure appropriate communication of US strategy across internal functional groups (i.e. vertically and horizontally)
Providing deep scientific content expertise (e.g. disease state and product) and contribute unique medical insights across key internal functional teams
Ensuring consistent medical communications and delivery of the core Scientific Platform across solutions
Leading medical engagement for key commercial initiatives
Developing/Co-developing Medical training for Medical Science Partners and Sales team for Launch
Stakeholder Engagement (20%)
Acting as a "Expert Partner" to key internal stakeholders, driving execution of Launch strategy for US region and reinforcing UCB's leadership in neurology patient value creation
Driving engagement plan with key external stakeholders (e.g. KOLs, clinicians, Payers) for pre-commercialization and Launch efforts
Seizure Freedom Mission (Global Team)
Internal Engine (U.S. Headquarters team)
Ecosystem Mission Leads
Regulator, Legal, Compliance
Customer Stakeholder Facing System Liaison Executives and Provider Liaisons
KOLS / TLs associated epilepsy
Advocacy groups (Patient and HCP)
Interested? For this position you'll need the following education, experience and skills:
In-depth knowledge of Pharmaceutical industry and related business compliance
Successful record in U.S. sales & marketing
Successful record in regional and or international marketing
Product Launch Experience
Medical Device experience (optional)
Hospital channel experience preferred
People management experience
Demonstration of successful working relationships with external stakeholders / KOL's
Understanding or experience of Med/Reg/Legal review
Payer experience a plus (National Accounts or Managed Care Marketing)
P&L responsibility preferred
Therapeutic area experience in neurology/epilepsy is a plus
Excellent interpersonal and leadership skills
Excellent communication skills with individuals with different cultural, professional and academic backgrounds, including the ability to simplify complex issues
Builds actively on long-term relationships, both internally and externally across different functions
Demonstrated strength in business planning, tactical plan development and execution
Strategic thinking, strong project management, problem-solving ability, customer focus, and a recognized commitment to quality.
Specific Skills / Behaviors
Proactive & Results driven
Entrepreneurial, positive, can-do attitude
Collaborative, balanced with a bias for fast decision making
Ability to lead cross-functional meetings & projects across matrix and geographies
"Roll-Up Your Sleeves" work ethic
Strong understanding of principles of good scientific and commercial communication and clear messaging to enable ease of understanding by target audiences
Strong understanding of market access challenges for high cost medicines
Ability to critically analyze market research to pull forward key, actionable insights
Travel up to 50% US and International
UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people with severe diseases of the immune system or the central nervous system.
With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a 'can-do' attitude can thrive. Scientific excellence, innovation, co-creation, lateral thinking, reinventing the way we do thingsthese are some of the key competencies we are constantly developing, and looking for, at UCB.
Nearest Major Market: Atlanta
Job Segment: Neurology, Manager, Medical, Marketing MBA, Healthcare, Management, Marketing