Director VRV Product

May include:

• Formulate, direct and coordinate marketing activities and policies to promote products and services, working

with advertising and promotion managers.

• Identify, develop, or evaluate marketing and product strategy, based on knowledge of establishment

objectives, market characteristics, and cost and markup factors.

• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily

activities.

• Evaluate the financial aspects of product development, such as budgets, expenditures, research and

development appropriations, or return-on-investment and profit-loss projections.

• Develop pricing strategies, balancing firm objectives and customer satisfaction.

• Compile lists describing product or service offerings.

• Initiate market research studies or analyze their findings.

• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services,

analyzing business developments and monitoring market trends.

• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or

production managers, to market products or services.

• Consult with buying personnel to gain advice regarding the types of products or services expected to be in

demand.

• Develop integrated marketing plans that engage with customers through various methods including collateral,

events, loyalty marketing, email marketing, and online marketing venues.

• Create materials and roll out for new product introductions.

• Work in conjunction with Sales and Product Development to define key selling propositions for various

products

• Develop and execute all marketing materials: advertising, collaterals, website, email blasts, brochures --

including content, creation, and design.

• Manage staff of product managers, analysts, and application engineers.

• Perform additional projects/duties to support ongoing business needs.

Nature & Scope • Develops and implement strategic plans and objectives for the department/sub-function in an effective and

innovative fashion

• Understands the business and can put together comprehensive department solutions

• Works with other leaders to establish strategic plans and works towards achieving them

• Provides leadership and direction to managers in their respective divisions/department

• Sees department staffing needs (e.g. interviewing, hiring, new hire and ongoing training, annual evaluations,

etc.)

• Participates in budget development and monitoring of expenses

• Level of signing authority established by company policy/guidelines

Knowledge & Skills • Ability to work creatively in a problem-solving environment and ability to adapt to changing priorities and

react with an appropriate sense of urgency.

• Provides direction to other Product Managers and cross functional professionals in the organization.

• Thrives in a fast paced work environment.

• Ability to speak in public.

• Ability to develop effective communication pieces such as (presentations, written memos, etc.).

• Applies Voice of Customer techniques to product cycle

• Ability to apply business and financial methods.

• Ability to negotiate.

• Advanced knowledge of HVAC technology, components and industry.

• Advanced knowledge of durable goods manufacturing processes.

• Influences quality systems

• Ability to apply good judgment, strong work ethic, and integrity on the job.

• 15+ years in experience in a large manufacturing company

• 10+ years of experience in a leadership role

Education/Certification • Bachelor's degree in Marketing, Engineering or a related field; MBA preferred

Must be able to perform essential responsibilities with or without reasonable accommodations

The Company provides equal employment opportunity to all employees and applicants regardless of a person's race, color, religion (including

religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or

veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic

characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender,

gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and

state regulations and statutes about individuals with disabilities.