Director / VP Marketing (Remote Based, Greater NY Area)

Motion PT Group New York , NY 10007

Posted 2 months ago

Put Your Career in MOTION!

We're looking for talented team members who believe in constantly moving forward and helping our patients do the same. Our practice has over 85 locations in six states ' and we're still growing!

We are dedicated to delivering premium quality care to our patients. We promote a strong learning environment with excellent opportunities for growth. Our comprehensive program includes orthopedics, sports, neuro, pelvic health, pediatric, fitness/wellness, and much more. We offer a competitive salary, excellent benefits packages, mentoring and support therapists interested in obtaining specialty certifications.

We invite you to be a part of our rapidly growing physical and occupational therapy group!!

Job Title: Director / Vice President Marketing

Job Type: Full-Time

Job Location: New York, NY (Outpatient Setting)

Job Description:
The Director/VP of Marketing will be responsible for developing, leading and executing our marketing communication strategy. This role will be instrumental in shaping the image of MOTION as a leader in physical, occupational and speech therapy. The Director/VP of Marketing will construct a detailed marketing strategy (traditional and digital) to reach the target audiences including consumers and physicians at the national and local levels. This individual will be instrumental in building awareness of the MOTION brand, ensuring patient engagement and converting prospects into leads. This position will oversee all market research/analytics as well as communications including PR, employee, and partner facing communications, web, social media, training, print and events.

Leadership

  • Lead and direct team of internal and external marketers responsible for the delivery of marketing and communications strategies, selecting tools for targets and monitoring success of platforms including web, digital, print, and outreach.

  • Ensure consistency and integrity of the MOTION PT Group brand, including messaging, tone, design, and overall "look and feel" while directing influence over public opinion through public relations strategy.

  • Lead and direct agency team of creatives, public relations, and communications experts to own all branding touchpoints including content creation for thought leadership and blogs, lead-converting resources, and shareable creative projects like brand-level video, web, and graphic design projects.

  • Prioritize initiatives based on ROI in the strategic marketing roadmap, providing key insights to internal stakeholders to help grow the business. Analyze and disseminate results, evaluating marketing effectiveness and ROI of all marketing programs.

  • Develop and monitor systems for acquiring feedback from patient, referral sources, and partners including satisfaction surveys, NPS scoring, and email marketing campaigns and utilize reporting to make recommendations for strategy, budget, process, patient/physician experience, etc. to key internal leadership and stakeholders.

  • Monitor cultural, social, and healthcare trends, their impact on patient/physician attitudes, behavior and perceptions, using a variety of market and internal research strategies.

Lead Generation and Sales Support

  • Develop and direct plans for acquiring new patients via external, online acquisition marketing, managing the strategy, execution, and optimization across channels including MOTION vertical service lines.

  • Identify and pursue business development opportunities outside with partners such as large employers, fitness facilities, community organizations, sports teams, schools, health systems. Assist in ongoing analysis, program development and serve as key relationship manager building long-term, mutually beneficial relationships.

  • Shape MOTION brand value proposition, positioning, and promise to patients and physicians, overseeing physician outreach efforts/providing strategic guidance to Manager of Physician Outreach and Physician Liaisons.

  • Alongside HR Leadership and the recruitment team, provide direction and marketing support for employee recruitment, retention, engagement, and corporate development strategies. Monitor and evaluate analytics for communications strategies for employees and talent acquisition and make recommendations based on data.

Requirements:

  • 10+ years in developing and executing superior marketing communication strategies for high-growth companies or startup environments including staff management

  • Must have experience in healthcare marketing

  • Experience with healthcare technology or healthcare IT preferred

  • Brand Advertising Agency experience a plus with deep knowledge of paid channels, SEO, acquisition strategies, and analytics tools

  • Ability to work autonomously in a fast-paced, entrepreneurial environment with minimal supervision and strong negotiation skills

  • High-level strategic and creative thinker who is not afraid to roll up their sleeves and put their ideas into action

  • Previous experience with managing budgets and a proven record of demonstrating strong return on investment

  • Strong leadership skills, proven ability to build, motivate and lead team to achieve results

  • Strong analytical and quantitative skills must have both a curiosity and the skills to analyze and make meaning out of data and translate data into action

  • Expertise in marketing automation and CRM platforms

  • Prior success developing and executing communication plans across multiple audiences, including press, clients, and prospects

  • Advanced Microsoft Office skills

  • Experience with Adobe Creative Suite

MOTION PT Group offers an excellent benefits package including:

Competitive compensation, Medical & Dental (& Vision) Insurance, HSA/FSA, Life Insurance & ADD, Short and Long Term Disability, Employee Assistance Program, Continuing Education Reimbursement, 2 Paid Days for Continuing Education, Medbridge subscription, 401K Retirement Plan, Paid Time Off and Paid Holidays.

MOTION provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, MOTION complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.


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Director / VP Marketing (Remote Based, Greater NY Area)

Motion PT Group