Director- Video Strategy & Design

Freedom Mortgage Mount Laurel , NJ 08054

Posted 2 months ago

Essential and Other Job Duties and Responsibilities

  • Establish an on-going dialogue with the assigned channels to provide regular updates, ensure KPIs are being met and confirm and/or modify content direction.

  • Manage and oversee internal and external vendor relationships, including assignment timelines and associated budgets.

  • Manage audience development growth strategy with clearly defined plan and ability to effectively measure.

  • Commission and pull reporting to help guide decisions and content development.

  • Manage the budget documents and relationship with internal finance team.

Qualifications:

  • 8+ years experience in video and production
  • 5+ years experience writing scripts and storyboards
  • 5+ years experience with Adobe Creative Suite, which includes Adobe Premier
  • 5+ years experience with animation
  • 2+ years experience in mortgage, finance, or other highly regulated industry
  • 5+ years experience managing a team of writers and producers.

Desired Characteristics:

  • Strong understanding of analytics and familiarity with SEO best practices across content formats.

  • Excellent understanding of entertainment content consumption on all digital platforms.

  • Strong collaboration and communication skills.

  • Must be able to prioritize, handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.

  • Self-motivated, extremely detail oriented and independent worker with strong track record of cross functional collaboration.

  • Excellent social media and digital literacy, particularly online video and video production.

  • Effective and inspiring leader with a passion for pop culture and television advertising.

#CB

#LI-TD1

#LI-Remote

Summary:

Set the vision and strategy for how video will be used and executed to engage target audiences and meet goals across sales, operations and servicing channels across Freedom Mortgage for maximum results. This person will lead video storytelling and set the standard for high quality video at Freedom.

This position is partially remote. Candidate needs to be near Mt. Laurel, NJ.


Essential Job Duties and Responsibilities:
  • Develop video strategy for multiple distribution platforms with a goal of improving customer the customer experience, driving audience growth and reducing live support requirements.

  • Drive continuous improvement of video treatments formats, standards and publishing operations to meet audience expectations, channel optimization and marketing priorities.

  • Develop processes, tools and recommend state-of-the art technologies to innovate and scale deliverables.

  • Create tone and style guidelines to maintain a distinctive voice that adheres to brand standards and helps bring the brand to life across channels.

  • Partner with business channels and marketing teams to sync publishing calendar with overarching content output.

  • Ensure the pipeline of new content is consistent, and that archival content is effectively resurfaced.

  • Manage, guide and inspire a team of producers

  • Direct and manage media production from preproduction through post production

  • Identify industry insights and trends to define and refine channel approach.

  • Maintain regular and punctual attendance. Comply with all company policies and procedures

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Associate Director US Oncology Healthcare Professional (Hcp) Customer Strategy

Merck & Co., Inc.

Posted 2 months ago

VIEW JOBS 8/21/2021 12:00:00 AM 2021-11-19T00:00 Job Description The Associate Director of US Oncology Healthcare Professional (HCP) Customer Strategy will report to the Director of US Oncology Portfolio Marketing Strategy and Operations. This role will have responsibility for the development of the Healthcare Professional Customer Experience, Customer Engagement and Multi-tumor Customer Strategy across the Portfolio. The role will use the customer lens and insights from HCP customers to deliver greater customer-relevant precision marketing. The role will: * Define meaningful customer segments that prioritize and maximize multi-tumor customer opportunities. This responsibility includes defining the greatest tumor opportunities for each customer/customer segment as well, as defining above-tumor opportunities. This role will also define the strategies and relevant tactics that drive behavior changes with Healthcare Professional customer segments. * Based on insights gleaned from Healthcare Professional customers, their desired experience, and needs for information, education and/or services, this role will define the content strategy and collaborate with tumor teams and other relevant teams to develop and meet customers' content needs across a continuum of needs in managing their patients. This role will develop a framework for assessing customers' content needs, how our company can support those needs and work with stakeholders to develop the relevant content (promotional messages, services and/or solutions). * Drive the implementation of our multi-tumor omnichannel personalized Healthcare Professional engagement strategy that defines and provides guidance on tumor priorities by customer segment, understands capacity limits of our customers holistically across Personal and Non-Personal channels and, content/service needs/preferences through Personal and Non-personal channels to develop a holistic customer engagement strategy. The role will work with the sales and digital marketing organizations to collaboratively map the optimal engagement mixes for personal and non-personal engagements based on individual customers' preferences and needs in order to drive the optimal experience for customers. * Define customer experience priorities and either initiate or collaborate with relevant teams across our company to realize an optimal Healthcare Professional customer experience for Healthcare Professionals. Serve as the Healthcare Professional "voice of the customer" across teams servicing the needs of Healthcare Professionals. * Collaborate with stakeholders across our portfolio and pan-tumor teams, tumor teams across our company's Oncology brands, digital innovations team, and the US market. Position Location: * Upper Gwynedd, PA or Virtual/Remote Residents of Colorado Click here to request this role's pay range. Required Education: * Bachelor's degree Skills Required: * 3+ years of pharmaceutical marketing experience * Strong market strategy development skills * Customer engagement and/or customer experience marketing * Digital marketing and/or sales experience * Strong analytical acumen * Ability to operate in a fast-paced environment * Learning agility * Strong foundation in building market strategy * Ability to work through white space * Communication skills * Proven leadership and collaboration skills and the ability to work across diverse stakeholders * Strong project management and organization skills Desired Skills: * 2+ years of Strategic Planning * 2+ years Oncology experience * 2+ years of Marketing Execution experience * 2+ years of business development and/or strategic alliance experience Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. HHDI2021 * LI-Remote Who we are … We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world. What we look for … Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today. NOTICE FOR INTERNAL APPLICANTS In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions. If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor. Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. For more information about personal rights under Equal Employment Opportunity, visit: EEOC Poster EEOC GINA Supplement OFCCP EEO Supplement Pay Transparency Nondiscrimination We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. Search Firm Representatives Please Read Carefully Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: Domestic VISA Sponsorship: No Travel Requirements: 10% Flexible Work Arrangements: Shift: Valid Driving License: Hazardous Material(s): Number of Openings: 1 Merck & Co., Inc. Mount Laurel NJ

Director- Video Strategy & Design

Freedom Mortgage