Director, Value and Access Marketing
JR000009187 Director, Value and Access Marketing (Open)
US Specialty Brand Headquarters - USA501
The Director, Value and Access Marketing is responsible for serving as partner and to assist in the development and execution of Market Access channel strategies and tactics to maximize patient access to therapy for inline and pipeline assets specialty products. Reporting to the Sr. Director, Value and Access Marketing, he/she works closely with a cross-functional group including Market Access Corporate Accounts, Brand Marketing and Sales, Patient Services & Reimbursement, Trade, Compliance, Legal, Business Analytics and external vendors among others. The position requires strong collaboration and the ability to drive cross-functional change both internally and externally.
Responsible for the implementation of the Market Access strategic plan to meet customer and patient needs
Leads Value and Access cross-functional sub team to establish and execute Market Access Strategy
Leads the development of the Payer Value Framework
Develops and continuously refines the payer value message platform and develops clear communications for the payer audience in collaboration with Brand Teams, HEOR and Medical
Plans and manages the rollout of communications via POA, conventions, etc.
Develops comprehensive training plan to support effective delivery of communications
Develops and maintain a comprehensive understanding of changing market access environment and routinely synthesizes facts into actionable insights
Ensures all communications are approved via Legal, Regulatory and Medical Compliance teams
Effectively manages agency activities and ensures marketing spend is within budget
Participates in special projects and perform other duties as required
At least 10 years of experience in healthcare across multiple roles, e.g. Sales, Marketing, Field Reimbursement and Market Access
Solid understanding of Market Access landscape and HTA approaches
Aptitude for clinical evidence evaluation and translation into messaging
Demonstrated market access launch experience
Understanding of reimbursement processes, payer and pull through expertise
Solid problem solving, conflict management, project management and analytical skills
Effectively work cross-functionally with a highly collaborative approach
Effective budget management experience
Strong verbal and written communication skills
Bachelor's degree. MBA or advanced degree desired but not required.